#BD31AF#BD31AF

#BD31AF is a mid, highly saturated purple. Relative luminance 0.161; OKLCH L 57.3% C 0.220 H 332.5°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD31AF
RGB	rgb(189, 49, 175)
HSL	hsl(306, 59%, 47%)
HSV	hsv(306, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 7.4%, 25.9%)
CIE-LAB	lab(47.12, 67.68, -36.86)
CIE-LCH	lch(47.12, 77.07, 331.43°)
OKLab	oklab(57.32% 0.1948 -0.1013)
OKLCH	oklch(57.32% 0.22 332.5)
XYZ	xyz(29.8226, 16.1131, 42.0886)
Luminance	0.1611 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31AF #31BD3F

analogous

#8531BD #BD31AF #BD3169

triadic

#BD31AF #AFBD31 #31AFBD

tetradic

#BD31AF #BD8531 #31BD3F #3169BD

square

#BD31AF #BD8531 #31BD3F #3169BD

split-complementary

#BD31AF #69BD31 #31BD85

monochromatic

#5C1855 #8C2482 #BD31AF #D458C7 #E088D7

Accessibility & contrast

On white

4.97

#BD31AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD31AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31AF

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31AF	#FFFFFF	#000000	##FFFFFF
##BD31AF	1.00	4.97	4.22	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2963B2

Deuteranopia (green-blind)

#5F77AC

Tritanopia (blue-blind)

#C5406D

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd31af;
/* rgb */ color: rgb(189, 49, 175);
/* oklch */ color: oklch(57.3% 0.220 332.5);

Tailwind

colors: {
  custom: {
    50: '#d578c7',
    500: '#bd31af',
    950: '#000000',
  },
}

SCSS

$custom: #bd31af;
$custom-light: #d578c7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31af",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 175
  },
  "hsl": {
    "h": 306,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.5732,
    "c": 0.21952,
    "h": 332.5
  },
  "luminance": 0.16111
}

Semantic roles & 50–950 ramp

primary

#BD31AF

secondary

#80CA87

accent

#E25546

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD31AF

Body copy rendered with the generated semantic roles for this colour.

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