#BD31AB#BD31AB

#BD31AB is a mid, highly saturated purple. Relative luminance 0.160; OKLCH L 57.1% C 0.217 H 333.9°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX	#BD31AB
RGB	rgb(189, 49, 171)
HSL	hsl(308, 59%, 47%)
HSV	hsv(308, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 9.5%, 25.9%)
CIE-LAB	lab(46.92, 67.08, -34.82)
CIE-LCH	lch(46.92, 75.58, 332.57°)
OKLab	oklab(57.11% 0.1945 -0.0954)
OKLCH	oklch(57.11% 0.217 333.9)
XYZ	xyz(29.4355, 15.9583, 40.0502)
Luminance	0.1596 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31AB #31BD43

analogous

#8931BD #BD31AB #BD3165

triadic

#BD31AB #ABBD31 #31ABBD

tetradic

#BD31AB #BD8931 #31BD43 #3165BD

square

#BD31AB #BD8931 #31BD43 #3165BD

split-complementary

#BD31AB #65BD31 #31BD89

monochromatic

#5C1853 #8C247F #BD31AB #D458C4 #E088D5

Accessibility & contrast

On white

5.01

#BD31AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.19

#BD31AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31AB

5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31AB	#FFFFFF	#000000	##FFFFFF
##BD31AB	1.00	5.01	4.19	5.01
#FFFFFF	5.01	1.00	21.00	1.00
#000000	4.19	21.00	1.00	21.00
##FFFFFF	5.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D62AE

Deuteranopia (green-blind)

#6176A8

Tritanopia (blue-blind)

#C63E6B

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd31ab;
/* rgb */ color: rgb(189, 49, 171);
/* oklch */ color: oklch(57.1% 0.217 333.9);

Tailwind

colors: {
  custom: {
    50: '#d577c4',
    500: '#bd31ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd31ab;
$custom-light: #d577c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31ab",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 171
  },
  "hsl": {
    "h": 307.714,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57109,
    "c": 0.21666,
    "h": 333.9
  },
  "luminance": 0.15956
}

Semantic roles & 50–950 ramp

primary

#BD31AB

secondary

#80CA89

accent

#E25A46

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD31AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →