#BD31AA#BD31AA

#BD31AA is a mid, highly saturated purple. Relative luminance 0.159; OKLCH L 57.1% C 0.216 H 334.2°. Best body text is #FFFFFF at 5.02:1 contrast (WCAG AA passes).

Color values

HEX	#BD31AA
RGB	rgb(189, 49, 170)
HSL	hsl(308, 59%, 47%)
HSV	hsv(308, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 10.1%, 25.9%)
CIE-LAB	lab(46.87, 66.93, -34.30)
CIE-LCH	lch(46.87, 75.21, 332.86°)
OKLab	oklab(57.06% 0.1945 -0.0939)
OKLCH	oklch(57.06% 0.216 334.2)
XYZ	xyz(29.3406, 15.9203, 39.5501)
Luminance	0.1592 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31AA #31BD44

analogous

#8A31BD #BD31AA #BD3164

triadic

#BD31AA #AABD31 #31AABD

tetradic

#BD31AA #BD8A31 #31BD44 #3164BD

square

#BD31AA #BD8A31 #31BD44 #3164BD

split-complementary

#BD31AA #64BD31 #31BD8A

monochromatic

#5C1853 #8C247E #BD31AA #D458C3 #E088D4

Accessibility & contrast

On white

5.02

#BD31AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.18

#BD31AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31AA

5.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31AA	#FFFFFF	#000000	##FFFFFF
##BD31AA	1.00	5.02	4.18	5.02
#FFFFFF	5.02	1.00	21.00	1.00
#000000	4.18	21.00	1.00	21.00
##FFFFFF	5.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E62AD

Deuteranopia (green-blind)

#6276A7

Tritanopia (blue-blind)

#C63E6B

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd31aa;
/* rgb */ color: rgb(189, 49, 170);
/* oklch */ color: oklch(57.1% 0.216 334.2);

Tailwind

colors: {
  custom: {
    50: '#d577c3',
    500: '#bd31aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd31aa;
$custom-light: #d577c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31aa",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 170
  },
  "hsl": {
    "h": 308.143,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57056,
    "c": 0.21596,
    "h": 334.2
  },
  "luminance": 0.15918
}

Semantic roles & 50–950 ramp

primary

#BD31AA

secondary

#80CA8A

accent

#E25B46

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD31AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →