#BD31A9#BD31A9

#BD31A9 is a mid, highly saturated purple. Relative luminance 0.159; OKLCH L 57.0% C 0.215 H 334.6°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD31A9
RGB	rgb(189, 49, 169)
HSL	hsl(309, 59%, 47%)
HSV	hsv(309, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 10.6%, 25.9%)
CIE-LAB	lab(46.82, 66.78, -33.79)
CIE-LCH	lch(46.82, 74.84, 333.16°)
OKLab	oklab(57.01% 0.1944 -0.0924)
OKLCH	oklch(57.01% 0.215 334.6)
XYZ	xyz(29.2463, 15.8826, 39.0538)
Luminance	0.1588 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31A9 #31BD45

analogous

#8B31BD #BD31A9 #BD3163

triadic

#BD31A9 #A9BD31 #31A9BD

tetradic

#BD31A9 #BD8B31 #31BD45 #3163BD

square

#BD31A9 #BD8B31 #31BD45 #3163BD

split-complementary

#BD31A9 #63BD31 #31BD8B

monochromatic

#5C1852 #8C247E #BD31A9 #D458C2 #E088D4

Accessibility & contrast

On white

5.03

#BD31A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.18

#BD31A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31A9

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31A9	#FFFFFF	#000000	##FFFFFF
##BD31A9	1.00	5.03	4.18	5.03
#FFFFFF	5.03	1.00	21.00	1.00
#000000	4.18	21.00	1.00	21.00
##FFFFFF	5.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F62AC

Deuteranopia (green-blind)

#6276A6

Tritanopia (blue-blind)

#C63D6A

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd31a9;
/* rgb */ color: rgb(189, 49, 169);
/* oklch */ color: oklch(57.0% 0.215 334.6);

Tailwind

colors: {
  custom: {
    50: '#d577c3',
    500: '#bd31a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd31a9;
$custom-light: #d577c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31a9",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 169
  },
  "hsl": {
    "h": 308.571,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57005,
    "c": 0.21525,
    "h": 334.6
  },
  "luminance": 0.1588
}

Semantic roles & 50–950 ramp

primary

#BD31A9

secondary

#80CA8A

accent

#E25C46

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD31A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →