#BD31A8#BD31A8

#BD31A8 is a mid, highly saturated purple. Relative luminance 0.158; OKLCH L 57.0% C 0.215 H 334.9°. Best body text is #FFFFFF at 5.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD31A8
RGB	rgb(189, 49, 168)
HSL	hsl(309, 59%, 47%)
HSV	hsv(309, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 11.1%, 25.9%)
CIE-LAB	lab(46.77, 66.63, -33.28)
CIE-LCH	lch(46.77, 74.48, 333.46°)
OKLab	oklab(56.95% 0.1943 -0.091)
OKLCH	oklch(56.95% 0.215 334.9)
XYZ	xyz(29.1528, 15.8452, 38.5612)
Luminance	0.1584 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31A8 #31BD46

analogous

#8C31BD #BD31A8 #BD3162

triadic

#BD31A8 #A8BD31 #31A8BD

tetradic

#BD31A8 #BD8C31 #31BD46 #3162BD

square

#BD31A8 #BD8C31 #31BD46 #3162BD

split-complementary

#BD31A8 #62BD31 #31BD8C

monochromatic

#5C1852 #8C247D #BD31A8 #D458C1 #E088D3

Accessibility & contrast

On white

5.04

#BD31A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.17

#BD31A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31A8

5.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31A8	#FFFFFF	#000000	##FFFFFF
##BD31A8	1.00	5.04	4.17	5.04
#FFFFFF	5.04	1.00	21.00	1.00
#000000	4.17	21.00	1.00	21.00
##FFFFFF	5.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3062AB

Deuteranopia (green-blind)

#6376A5

Tritanopia (blue-blind)

#C63D69

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd31a8;
/* rgb */ color: rgb(189, 49, 168);
/* oklch */ color: oklch(57.0% 0.215 334.9);

Tailwind

colors: {
  custom: {
    50: '#d577c2',
    500: '#bd31a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd31a8;
$custom-light: #d577c2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31a8",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 168
  },
  "hsl": {
    "h": 309,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.56953,
    "c": 0.21456,
    "h": 334.9
  },
  "luminance": 0.15843
}

Semantic roles & 50–950 ramp

primary

#BD31A8

secondary

#80CA8B

accent

#E25D46

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD31A8

Body copy rendered with the generated semantic roles for this colour.

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