#BD31A4#BD31A4

#BD31A4 is a mid, highly saturated pink. Relative luminance 0.157; OKLCH L 56.8% C 0.212 H 336.3°. Best body text is #FFFFFF at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD31A4
RGB	rgb(189, 49, 164)
HSL	hsl(311, 59%, 47%)
HSV	hsv(311, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 13.2%, 25.9%)
CIE-LAB	lab(46.58, 66.05, -31.21)
CIE-LCH	lch(46.58, 73.05, 334.71°)
OKLab	oklab(56.75% 0.194 -0.085)
OKLCH	oklch(56.75% 0.212 336.3)
XYZ	xyz(28.7859, 15.6984, 36.6288)
Luminance	0.1570 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31A4 #31BD4A

analogous

#9031BD #BD31A4 #BD315E

triadic

#BD31A4 #A4BD31 #31A4BD

tetradic

#BD31A4 #BD9031 #31BD4A #315EBD

square

#BD31A4 #BD9031 #31BD4A #315EBD

split-complementary

#BD31A4 #5EBD31 #31BD90

monochromatic

#5C1850 #8C247A #BD31A4 #D458BD #E088D0

Accessibility & contrast

On white

5.07

#BD31A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#BD31A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31A4

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31A4	#FFFFFF	#000000	##FFFFFF
##BD31A4	1.00	5.07	4.14	5.07
#FFFFFF	5.07	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3461A7

Deuteranopia (green-blind)

#6476A1

Tritanopia (blue-blind)

#C73B67

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd31a4;
/* rgb */ color: rgb(189, 49, 164);
/* oklch */ color: oklch(56.8% 0.212 336.3);

Tailwind

colors: {
  custom: {
    50: '#d577bf',
    500: '#bd31a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd31a4;
$custom-light: #d577bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31a4",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 164
  },
  "hsl": {
    "h": 310.714,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.5675,
    "c": 0.21179,
    "h": 336.3
  },
  "luminance": 0.15696
}

Semantic roles & 50–950 ramp

primary

#BD31A4

secondary

#80CA8D

accent

#E26246

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD31A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →