#BD31A1#BD31A1

#BD31A1 is a mid, highly saturated pink. Relative luminance 0.156; OKLCH L 56.6% C 0.210 H 337.4°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX	#BD31A1
RGB	rgb(189, 49, 161)
HSL	hsl(312, 59%, 47%)
HSV	hsv(312, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 14.8%, 25.9%)
CIE-LAB	lab(46.43, 65.62, -29.64)
CIE-LCH	lch(46.43, 72.01, 335.69°)
OKLab	oklab(56.6% 0.1937 -0.0806)
OKLCH	oklch(56.6% 0.21 337.4)
XYZ	xyz(28.5182, 15.5913, 35.2188)
Luminance	0.1559 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31A1 #31BD4D

analogous

#9331BD #BD31A1 #BD315B

triadic

#BD31A1 #A1BD31 #31A1BD

tetradic

#BD31A1 #BD9331 #31BD4D #315BBD

square

#BD31A1 #BD9331 #31BD4D #315BBD

split-complementary

#BD31A1 #5BBD31 #31BD93

monochromatic

#5C184E #8C2478 #BD31A1 #D458BB #E088CF

Accessibility & contrast

On white

5.10

#BD31A1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD31A1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31A1

5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31A1	#FFFFFF	#000000	##FFFFFF
##BD31A1	1.00	5.10	4.12	5.10
#FFFFFF	5.10	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3660A4

Deuteranopia (green-blind)

#66769E

Tritanopia (blue-blind)

#C73966

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd31a1;
/* rgb */ color: rgb(189, 49, 161);
/* oklch */ color: oklch(56.6% 0.210 337.4);

Tailwind

colors: {
  custom: {
    50: '#d577bd',
    500: '#bd31a1',
    950: '#000000',
  },
}

SCSS

$custom: #bd31a1;
$custom-light: #d577bd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31a1",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 161
  },
  "hsl": {
    "h": 312,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.566,
    "c": 0.20976,
    "h": 337.4
  },
  "luminance": 0.15589
}

Semantic roles & 50–950 ramp

primary

#BD31A1

secondary

#80CA8F

accent

#E26546

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD31A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →