#BD31A1#BD31A1

#BD31A1 is a mid, highly saturated pink. Relative luminance 0.156; OKLCH L 56.6% C 0.210 H 337.4°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX#BD31A1
RGBrgb(189, 49, 161)
HSLhsl(312, 59%, 47%)
HSVhsv(312, 74%, 74%)
CMYKcmyk(0%, 74.1%, 14.8%, 25.9%)
CIE-LABlab(46.43, 65.62, -29.64)
CIE-LCHlch(46.43, 72.01, 335.69°)
OKLaboklab(56.6% 0.1937 -0.0806)
OKLCHoklch(56.6% 0.21 337.4)
XYZxyz(28.5182, 15.5913, 35.2188)
Luminance0.1559 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD31A1 #31BD4D
analogous
#9331BD #BD31A1 #BD315B
triadic
#BD31A1 #A1BD31 #31A1BD
tetradic
#BD31A1 #BD9331 #31BD4D #315BBD
square
#BD31A1 #BD9331 #31BD4D #315BBD
split-complementary
#BD31A1 #5BBD31 #31BD93
monochromatic
#5C184E #8C2478 #BD31A1 #D458BB #E088CF

Accessibility & contrast

On white

5.10
#BD31A1 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.12
#BD31A1 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31A1
5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD31A1#FFFFFF#000000##FFFFFF
##BD31A11.005.104.125.10
#FFFFFF5.101.0021.001.00
#0000004.1221.001.0021.00
##FFFFFF5.101.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3660A4
Deuteranopia (green-blind)
#66769E
Tritanopia (blue-blind)
#C73966
Achromatopsia (no color)
#6E6E6E

Design tokens & code

CSS
--color: #bd31a1;
/* rgb */ color: rgb(189, 49, 161);
/* oklch */ color: oklch(56.6% 0.210 337.4);
Tailwind
colors: {
  custom: {
    50: '#d577bd',
    500: '#bd31a1',
    950: '#000000',
  },
}
SCSS
$custom: #bd31a1;
$custom-light: #d577bd;
$custom-dark: #000000;
JSON
{
  "hex": "#bd31a1",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 161
  },
  "hsl": {
    "h": 312,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.566,
    "c": 0.20976,
    "h": 337.4
  },
  "luminance": 0.15589
}

Semantic roles & 50–950 ramp

primary
#BD31A1
secondary
#80CA8F
accent
#E26546
background
#FDF7FB
surface
#FBEEF6
border
#D4C9D0
text
#150A12
muted
#837C81

Preview Lab

Preview with #BD31A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD31A1 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva