#BD3178#BD3178

#BD3178 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.8% C 0.186 H 354.2°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3178
RGB	rgb(189, 49, 120)
HSL	hsl(330, 59%, 47%)
HSV	hsv(330, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 36.5%, 25.9%)
CIE-LAB	lab(44.77, 60.46, -7.38)
CIE-LCH	lch(44.77, 60.91, 353.04°)
OKLab	oklab(54.84% 0.1855 -0.0187)
OKLCH	oklch(54.84% 0.186 354.2)
XYZ	xyz(25.4764, 14.3746, 19.1986)
Luminance	0.1437 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3178 #31BD76

analogous

#BC31BD #BD3178 #BD3132

triadic

#BD3178 #78BD31 #3178BD

tetradic

#BD3178 #BDBC31 #31BD76 #3132BD

square

#BD3178 #BDBC31 #31BD76 #3132BD

split-complementary

#BD3178 #32BD31 #31BDBC

monochromatic

#5C183A #8C2459 #BD3178 #D45896 #E088B5

Accessibility & contrast

On white

5.42

#BD3178 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3178 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3178

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3178	#FFFFFF	#000000	##FFFFFF
##BD3178	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C597A

Deuteranopia (green-blind)

#737375

Tritanopia (blue-blind)

#CC2350

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3178;
/* rgb */ color: rgb(189, 49, 120);
/* oklch */ color: oklch(54.8% 0.186 354.2);

Tailwind

colors: {
  custom: {
    50: '#d6769e',
    500: '#bd3178',
    950: '#000000',
  },
}

SCSS

$custom: #bd3178;
$custom-light: #d6769e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3178",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 120
  },
  "hsl": {
    "h": 329.571,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54842,
    "c": 0.18642,
    "h": 354.2
  },
  "luminance": 0.14372
}

Semantic roles & 50–950 ramp

primary

#BD3178

secondary

#80CAA4

accent

#E29346

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3178

Body copy rendered with the generated semantic roles for this colour.

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