#BD3177#BD3177

#BD3177 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.8% C 0.186 H 354.7°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#BD3177
RGB	rgb(189, 49, 119)
HSL	hsl(330, 59%, 47%)
HSV	hsv(330, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 37%, 25.9%)
CIE-LAB	lab(44.73, 60.35, -6.82)
CIE-LCH	lch(44.73, 60.74, 353.55°)
OKLab	oklab(54.81% 0.1852 -0.0172)
OKLCH	oklch(54.81% 0.186 354.7)
XYZ	xyz(25.4160, 14.3505, 18.8807)
Luminance	0.1435 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3177 #31BD77

analogous

#BD31BD #BD3177 #BD3131

triadic

#BD3177 #77BD31 #3177BD

tetradic

#BD3177 #BDBD31 #31BD77 #3131BD

square

#BD3177 #BDBD31 #31BD77 #3131BD

split-complementary

#BD3177 #31BD31 #31BDBD

monochromatic

#5C183A #8C2458 #BD3177 #D45896 #E088B4

Accessibility & contrast

On white

5.43

#BD3177 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3177 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3177

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3177	#FFFFFF	#000000	##FFFFFF
##BD3177	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5979

Deuteranopia (green-blind)

#737374

Tritanopia (blue-blind)

#CC2250

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3177;
/* rgb */ color: rgb(189, 49, 119);
/* oklch */ color: oklch(54.8% 0.186 354.7);

Tailwind

colors: {
  custom: {
    50: '#d6769e',
    500: '#bd3177',
    950: '#000000',
  },
}

SCSS

$custom: #bd3177;
$custom-light: #d6769e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3177",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 119
  },
  "hsl": {
    "h": 330,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54806,
    "c": 0.18599,
    "h": 354.7
  },
  "luminance": 0.14347
}

Semantic roles & 50–950 ramp

primary

#BD3177

secondary

#80CAA5

accent

#E29446

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3177

Body copy rendered with the generated semantic roles for this colour.

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