#BD312C#BD312C

#BD312C is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.0% C 0.178 H 27.3°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD312C
RGB	rgb(189, 49, 44)
HSL	hsl(2, 62%, 46%)
HSV	hsv(2, 77%, 74%)
CMYK	cmyk(0%, 74.1%, 76.7%, 25.9%)
CIE-LAB	lab(43.06, 54.91, 36.80)
CIE-LCH	lch(43.06, 66.10, 33.83°)
OKLab	oklab(53.03% 0.158 0.0814)
OKLCH	oklch(53.03% 0.178 27.3)
XYZ	xyz(22.5418, 13.2008, 3.7435)
Luminance	0.1320 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD312C #2CB8BD

analogous

#BD2C6F #BD312C #BD792C

triadic

#BD312C #2CBD31 #312CBD

tetradic

#BD312C #6FBD2C #2CB8BD #792CBD

square

#BD312C #6FBD2C #2CB8BD #792CBD

split-complementary

#BD312C #2CBD79 #2C6FBD

monochromatic

#5A1715 #8B2420 #BD312C #D65550 #E28582

Accessibility & contrast

On white

5.77

#BD312C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#BD312C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD312C

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD312C	#FFFFFF	#000000	##FFFFFF
##BD312C	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B522A

Deuteranopia (green-blind)

#7E7126

Tritanopia (blue-blind)

#D00031

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd312c;
/* rgb */ color: rgb(189, 49, 44);
/* oklch */ color: oklch(53.0% 0.178 27.3);

Tailwind

colors: {
  custom: {
    50: '#da7466',
    500: '#bd312c',
    950: '#000000',
  },
}

SCSS

$custom: #bd312c;
$custom-light: #da7466;
$custom-dark: #000000;

JSON

{
  "hex": "#bd312c",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 44
  },
  "hsl": {
    "h": 2.069,
    "s": 62.232,
    "l": 45.686
  },
  "oklch": {
    "l": 0.53032,
    "c": 0.17771,
    "h": 27.3
  },
  "luminance": 0.13197
}

Semantic roles & 50–950 ramp

primary

#BD312C

secondary

#7AC8CB

accent

#E0E542

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170906

muted

#857B7A

Preview Lab

Preview with #BD312C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →