#BD312B#BD312B

#BD312B is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.0% C 0.178 H 27.6°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD312B
RGB	rgb(189, 49, 43)
HSL	hsl(2, 63%, 45%)
HSV	hsv(2, 77%, 74%)
CMYK	cmyk(0%, 74.1%, 77.2%, 25.9%)
CIE-LAB	lab(43.05, 54.87, 37.35)
CIE-LCH	lch(43.05, 66.38, 34.25°)
OKLab	oklab(53.02% 0.1576 0.0823)
OKLCH	oklch(53.02% 0.178 27.6)
XYZ	xyz(22.5233, 13.1934, 3.6457)
Luminance	0.1319 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD312B #2BB7BD

analogous

#BD2B6E #BD312B #BD7A2B

triadic

#BD312B #2BBD31 #312BBD

tetradic

#BD312B #6EBD2B #2BB7BD #7A2BBD

square

#BD312B #6EBD2B #2BB7BD #7A2BBD

split-complementary

#BD312B #2BBD7A #2B6EBD

monochromatic

#591714 #8B2420 #BD312B #D7544E #E28480

Accessibility & contrast

On white

5.77

#BD312B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#BD312B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD312B

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD312B	#FFFFFF	#000000	##FFFFFF
##BD312B	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5229

Deuteranopia (green-blind)

#7E7125

Tritanopia (blue-blind)

#D00031

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd312b;
/* rgb */ color: rgb(189, 49, 43);
/* oklch */ color: oklch(53.0% 0.178 27.6);

Tailwind

colors: {
  custom: {
    50: '#da7465',
    500: '#bd312b',
    950: '#000000',
  },
}

SCSS

$custom: #bd312b;
$custom-light: #da7465;
$custom-dark: #000000;

JSON

{
  "hex": "#bd312b",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 43
  },
  "hsl": {
    "h": 2.466,
    "s": 62.931,
    "l": 45.49
  },
  "oklch": {
    "l": 0.53021,
    "c": 0.17784,
    "h": 27.6
  },
  "luminance": 0.1319
}

Semantic roles & 50–950 ramp

primary

#BD312B

secondary

#79C8CB

accent

#DFE642

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170905

muted

#857B7A

Preview Lab

Preview with #BD312B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →