#BD312A#BD312A

#BD312A is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.0% C 0.178 H 27.9°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD312A
RGB	rgb(189, 49, 42)
HSL	hsl(3, 64%, 45%)
HSV	hsv(3, 78%, 74%)
CMYK	cmyk(0%, 74.1%, 77.8%, 25.9%)
CIE-LAB	lab(43.04, 54.83, 37.90)
CIE-LCH	lch(43.04, 66.66, 34.65°)
OKLab	oklab(53.01% 0.1573 0.0832)
OKLCH	oklch(53.01% 0.178 27.9)
XYZ	xyz(22.5051, 13.1861, 3.5502)
Luminance	0.1318 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD312A #2AB6BD

analogous

#BD2A6D #BD312A #BD7A2A

triadic

#BD312A #2ABD31 #312ABD

tetradic

#BD312A #6DBD2A #2AB6BD #7A2ABD

square

#BD312A #6DBD2A #2AB6BD #7A2ABD

split-complementary

#BD312A #2ABD7A #2A6DBD

monochromatic

#591714 #8B241F #BD312A #D7534D #E3847F

Accessibility & contrast

On white

5.77

#BD312A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#BD312A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD312A

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD312A	#FFFFFF	#000000	##FFFFFF
##BD312A	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5228

Deuteranopia (green-blind)

#7E7124

Tritanopia (blue-blind)

#D00031

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd312a;
/* rgb */ color: rgb(189, 49, 42);
/* oklch */ color: oklch(53.0% 0.178 27.9);

Tailwind

colors: {
  custom: {
    50: '#da7464',
    500: '#bd312a',
    950: '#000000',
  },
}

SCSS

$custom: #bd312a;
$custom-light: #da7464;
$custom-dark: #000000;

JSON

{
  "hex": "#bd312a",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 42
  },
  "hsl": {
    "h": 2.857,
    "s": 63.636,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53009,
    "c": 0.17798,
    "h": 27.9
  },
  "luminance": 0.13183
}

Semantic roles & 50–950 ramp

primary

#BD312A

secondary

#78C7CB

accent

#DFE741

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170905

muted

#857B7A

Preview Lab

Preview with #BD312A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →