#BD309D#BD309D

#BD309D is a mid, highly saturated pink. Relative luminance 0.154; OKLCH L 56.3% C 0.208 H 338.9°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#BD309D
RGB	rgb(189, 48, 157)
HSL	hsl(314, 59%, 46%)
HSV	hsv(314, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 16.9%, 25.9%)
CIE-LAB	lab(46.14, 65.38, -27.72)
CIE-LCH	lch(46.14, 71.01, 337.02°)
OKLab	oklab(56.33% 0.1942 -0.0751)
OKLCH	oklch(56.33% 0.208 338.9)
XYZ	xyz(28.1297, 15.3698, 33.3770)
Luminance	0.1537 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD309D #30BD50

analogous

#9730BD #BD309D #BD3057

triadic

#BD309D #9DBD30 #309DBD

tetradic

#BD309D #BD9730 #30BD50 #3057BD

square

#BD309D #BD9730 #30BD50 #3057BD

split-complementary

#BD309D #57BD30 #30BD97

monochromatic

#5B174C #8C2474 #BD309D #D456B8 #E087CC

Accessibility & contrast

On white

5.16

#BD309D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#BD309D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD309D

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD309D	#FFFFFF	#000000	##FFFFFF
##BD309D	1.00	5.16	4.07	5.16
#FFFFFF	5.16	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385FA0

Deuteranopia (green-blind)

#67759A

Tritanopia (blue-blind)

#C83663

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd309d;
/* rgb */ color: rgb(189, 48, 157);
/* oklch */ color: oklch(56.3% 0.208 338.9);

Tailwind

colors: {
  custom: {
    50: '#d577ba',
    500: '#bd309d',
    950: '#000000',
  },
}

SCSS

$custom: #bd309d;
$custom-light: #d577ba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd309d",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 157
  },
  "hsl": {
    "h": 313.617,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.56325,
    "c": 0.20817,
    "h": 338.9
  },
  "luminance": 0.15367
}

Semantic roles & 50–950 ramp

primary

#BD309D

secondary

#7FCA90

accent

#E36945

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD309D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →