#BD304F#BD304F

#BD304F is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.5% C 0.177 H 13.2°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD304F
RGB	rgb(189, 48, 79)
HSL	hsl(347, 59%, 46%)
HSV	hsv(347, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 58.2%, 25.9%)
CIE-LAB	lab(43.51, 57.13, 16.24)
CIE-LCH	lch(43.51, 59.39, 15.87°)
OKLab	oklab(53.54% 0.1722 0.0403)
OKLCH	oklch(53.54% 0.177 13.2)
XYZ	xyz(23.4568, 13.5006, 8.7663)
Luminance	0.1350 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD304F #30BD9E

analogous

#BD3096 #BD304F #BD5830

triadic

#BD304F #4FBD30 #304FBD

tetradic

#BD304F #96BD30 #30BD9E #5830BD

square

#BD304F #96BD30 #30BD9E #5830BD

split-complementary

#BD304F #30BD58 #3096BD

monochromatic

#5B1726 #8C243B #BD304F #D45672 #E0879B

Accessibility & contrast

On white

5.68

#BD304F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD304F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD304F

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD304F	#FFFFFF	#000000	##FFFFFF
##BD304F	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56544F

Deuteranopia (green-blind)

#7A714B

Tritanopia (blue-blind)

#CF003D

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd304f;
/* rgb */ color: rgb(189, 48, 79);
/* oklch */ color: oklch(53.5% 0.177 13.2);

Tailwind

colors: {
  custom: {
    50: '#d87480',
    500: '#bd304f',
    950: '#000000',
  },
}

SCSS

$custom: #bd304f;
$custom-light: #d87480;
$custom-dark: #000000;

JSON

{
  "hex": "#bd304f",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 79
  },
  "hsl": {
    "h": 346.809,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53544,
    "c": 0.17683,
    "h": 13.2
  },
  "luminance": 0.13497
}

Semantic roles & 50–950 ramp

primary

#BD304F

secondary

#7FCABA

accent

#E3C045

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD304F

Body copy rendered with the generated semantic roles for this colour.

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