#BD304E#BD304E
#BD304E is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.5% C 0.177 H 13.6°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).
Color values
| HEX | #BD304E |
|---|---|
| RGB | rgb(189, 48, 78) |
| HSL | hsl(347, 59%, 46%) |
| HSV | hsv(347, 75%, 74%) |
| CMYK | cmyk(0%, 74.6%, 58.7%, 25.9%) |
| CIE-LAB | lab(43.49, 57.06, 16.83) |
| CIE-LCH | lch(43.49, 59.49, 16.44°) |
| OKLab | oklab(53.52% 0.1718 0.0416) |
| OKLCH | oklch(53.52% 0.177 13.6) |
| XYZ | xyz(23.4207, 13.4862, 8.5761) |
| Luminance | 0.1348 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 3.24
Lipstick
#D5174E
ΔE00 4.13
Rose Red
#BE013C
ΔE00 4.49
Dark Rose
#B5485D
ΔE00 4.59
Cardinal
#C41E3A
ΔE00 5.29
Dusty Red
#B9484E
ΔE00 5.48
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD304E #30BD9F
analogous
#BD3095 #BD304E #BD5930
triadic
#BD304E #4EBD30 #304EBD
tetradic
#BD304E #95BD30 #30BD9F #5930BD
square
#BD304E #95BD30 #30BD9F #5930BD
split-complementary
#BD304E #30BD59 #3095BD
monochromatic
#5B1726 #8C243A #BD304E #D45671 #E0879A
Accessibility & contrast
On white
5.68
#BD304E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.70
#BD304E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD304E
5.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD304E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD304E | 1.00 | 5.68 | 3.70 | 5.68 |
| #FFFFFF | 5.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.70 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#56544E
Deuteranopia (green-blind)
#7A714A
Tritanopia (blue-blind)
#CF003D
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bd304e; /* rgb */ color: rgb(189, 48, 78); /* oklch */ color: oklch(53.5% 0.177 13.6);
Tailwind
colors: {
custom: {
50: '#d8747f',
500: '#bd304e',
950: '#000000',
},
}SCSS
$custom: #bd304e; $custom-light: #d8747f; $custom-dark: #000000;
JSON
{
"hex": "#bd304e",
"rgb": {
"r": 189,
"g": 48,
"b": 78
},
"hsl": {
"h": 347.234,
"s": 59.494,
"l": 46.471
},
"oklch": {
"l": 0.53522,
"c": 0.17676,
"h": 13.6
},
"luminance": 0.13483
}Semantic roles & 50–950 ramp
primary
#BD304E
secondary
#7FCABA
accent
#E3C145
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#16090A
muted
#847B7C