#BD304D#BD304D

#BD304D is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.5% C 0.177 H 14.1°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD304D
RGB	rgb(189, 48, 77)
HSL	hsl(348, 59%, 46%)
HSV	hsv(348, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 59.3%, 25.9%)
CIE-LAB	lab(43.47, 56.99, 17.43)
CIE-LCH	lch(43.47, 59.59, 17.00°)
OKLab	oklab(53.5% 0.1714 0.043)
OKLCH	oklch(53.5% 0.177 14.1)
XYZ	xyz(23.3851, 13.4719, 8.3887)
Luminance	0.1347 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD304D #30BDA0

analogous

#BD3094 #BD304D #BD5A30

triadic

#BD304D #4DBD30 #304DBD

tetradic

#BD304D #94BD30 #30BDA0 #5A30BD

square

#BD304D #94BD30 #30BDA0 #5A30BD

split-complementary

#BD304D #30BD5A #3094BD

monochromatic

#5B1725 #8C2439 #BD304D #D45670 #E08799

Accessibility & contrast

On white

5.69

#BD304D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD304D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD304D

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD304D	#FFFFFF	#000000	##FFFFFF
##BD304D	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56544D

Deuteranopia (green-blind)

#7A7149

Tritanopia (blue-blind)

#CF003C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd304d;
/* rgb */ color: rgb(189, 48, 77);
/* oklch */ color: oklch(53.5% 0.177 14.1);

Tailwind

colors: {
  custom: {
    50: '#d8747e',
    500: '#bd304d',
    950: '#000000',
  },
}

SCSS

$custom: #bd304d;
$custom-light: #d8747e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd304d",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 347.66,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.535,
    "c": 0.1767,
    "h": 14.1
  },
  "luminance": 0.13469
}

Semantic roles & 50–950 ramp

primary

#BD304D

secondary

#7FCABB

accent

#E3C245

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD304D

Body copy rendered with the generated semantic roles for this colour.

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