#BD304C#BD304C

#BD304C is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.5% C 0.177 H 14.5°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD304C
RGB	rgb(189, 48, 76)
HSL	hsl(348, 59%, 46%)
HSV	hsv(348, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 59.8%, 25.9%)
CIE-LAB	lab(43.45, 56.92, 18.02)
CIE-LCH	lch(43.45, 59.70, 17.56°)
OKLab	oklab(53.48% 0.171 0.0443)
OKLCH	oklch(53.48% 0.177 14.5)
XYZ	xyz(23.3501, 13.4579, 8.2042)
Luminance	0.1346 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD304C #30BDA1

analogous

#BD3093 #BD304C #BD5B30

triadic

#BD304C #4CBD30 #304CBD

tetradic

#BD304C #93BD30 #30BDA1 #5B30BD

square

#BD304C #93BD30 #30BDA1 #5B30BD

split-complementary

#BD304C #30BD5B #3093BD

monochromatic

#5B1725 #8C2438 #BD304C #D4566F #E08799

Accessibility & contrast

On white

5.69

#BD304C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD304C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD304C

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD304C	#FFFFFF	#000000	##FFFFFF
##BD304C	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56544C

Deuteranopia (green-blind)

#7A7148

Tritanopia (blue-blind)

#CF003C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd304c;
/* rgb */ color: rgb(189, 48, 76);
/* oklch */ color: oklch(53.5% 0.177 14.5);

Tailwind

colors: {
  custom: {
    50: '#d8747d',
    500: '#bd304c',
    950: '#000000',
  },
}

SCSS

$custom: #bd304c;
$custom-light: #d8747d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd304c",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 76
  },
  "hsl": {
    "h": 348.085,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53478,
    "c": 0.17664,
    "h": 14.5
  },
  "luminance": 0.13455
}

Semantic roles & 50–950 ramp

primary

#BD304C

secondary

#7FCABB

accent

#E3C345

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD304C

Body copy rendered with the generated semantic roles for this colour.

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