#BD304B#BD304B

#BD304B is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.5% C 0.177 H 15.0°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD304B
RGB	rgb(189, 48, 75)
HSL	hsl(349, 59%, 46%)
HSV	hsv(349, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 60.3%, 25.9%)
CIE-LAB	lab(43.42, 56.85, 18.61)
CIE-LCH	lch(43.42, 59.82, 18.13°)
OKLab	oklab(53.46% 0.1706 0.0456)
OKLCH	oklch(53.46% 0.177 15)
XYZ	xyz(23.3156, 13.4441, 8.0225)
Luminance	0.1344 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD304B #30BDA2

analogous

#BD3092 #BD304B #BD5C30

triadic

#BD304B #4BBD30 #304BBD

tetradic

#BD304B #92BD30 #30BDA2 #5C30BD

square

#BD304B #92BD30 #30BDA2 #5C30BD

split-complementary

#BD304B #30BD5C #3092BD

monochromatic

#5B1724 #8C2438 #BD304B #D4566E #E08798

Accessibility & contrast

On white

5.69

#BD304B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD304B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD304B

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD304B	#FFFFFF	#000000	##FFFFFF
##BD304B	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57544B

Deuteranopia (green-blind)

#7A7147

Tritanopia (blue-blind)

#CF003B

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd304b;
/* rgb */ color: rgb(189, 48, 75);
/* oklch */ color: oklch(53.5% 0.177 15.0);

Tailwind

colors: {
  custom: {
    50: '#d8747d',
    500: '#bd304b',
    950: '#000000',
  },
}

SCSS

$custom: #bd304b;
$custom-light: #d8747d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd304b",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 75
  },
  "hsl": {
    "h": 348.511,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53456,
    "c": 0.1766,
    "h": 15
  },
  "luminance": 0.13441
}

Semantic roles & 50–950 ramp

primary

#BD304B

secondary

#7FCABC

accent

#E3C545

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD304B

Body copy rendered with the generated semantic roles for this colour.

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