#BD304A#BD304A

#BD304A is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.4% C 0.177 H 15.4°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD304A
RGB	rgb(189, 48, 74)
HSL	hsl(349, 59%, 46%)
HSV	hsv(349, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 60.8%, 25.9%)
CIE-LAB	lab(43.40, 56.79, 19.20)
CIE-LCH	lch(43.40, 59.95, 18.68°)
OKLab	oklab(53.44% 0.1702 0.0469)
OKLCH	oklch(53.44% 0.177 15.4)
XYZ	xyz(23.2816, 13.4305, 7.8437)
Luminance	0.1343 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD304A #30BDA3

analogous

#BD3091 #BD304A #BD5D30

triadic

#BD304A #4ABD30 #304ABD

tetradic

#BD304A #91BD30 #30BDA3 #5D30BD

square

#BD304A #91BD30 #30BDA3 #5D30BD

split-complementary

#BD304A #30BD5D #3091BD

monochromatic

#5B1724 #8C2437 #BD304A #D4566D #E08797

Accessibility & contrast

On white

5.70

#BD304A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD304A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD304A

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD304A	#FFFFFF	#000000	##FFFFFF
##BD304A	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57544A

Deuteranopia (green-blind)

#7B7146

Tritanopia (blue-blind)

#CF003B

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd304a;
/* rgb */ color: rgb(189, 48, 74);
/* oklch */ color: oklch(53.4% 0.177 15.4);

Tailwind

colors: {
  custom: {
    50: '#d8747c',
    500: '#bd304a',
    950: '#000000',
  },
}

SCSS

$custom: #bd304a;
$custom-light: #d8747c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd304a",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 74
  },
  "hsl": {
    "h": 348.936,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53435,
    "c": 0.17657,
    "h": 15.4
  },
  "luminance": 0.13427
}

Semantic roles & 50–950 ramp

primary

#BD304A

secondary

#7FCABC

accent

#E3C645

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD304A

Body copy rendered with the generated semantic roles for this colour.

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