#BD3049#BD3049

#BD3049 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.4% C 0.177 H 15.9°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD3049
RGB	rgb(189, 48, 73)
HSL	hsl(349, 59%, 46%)
HSV	hsv(349, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 61.4%, 25.9%)
CIE-LAB	lab(43.39, 56.72, 19.80)
CIE-LCH	lch(43.39, 60.08, 19.24°)
OKLab	oklab(53.41% 0.1698 0.0482)
OKLCH	oklch(53.41% 0.177 15.9)
XYZ	xyz(23.2482, 13.4172, 7.6677)
Luminance	0.1341 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3049 #30BDA4

analogous

#BD3090 #BD3049 #BD5E30

triadic

#BD3049 #49BD30 #3049BD

tetradic

#BD3049 #90BD30 #30BDA4 #5E30BD

square

#BD3049 #90BD30 #30BDA4 #5E30BD

split-complementary

#BD3049 #30BD5E #3090BD

monochromatic

#5B1723 #8C2436 #BD3049 #D4566C #E08797

Accessibility & contrast

On white

5.70

#BD3049 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3049 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3049

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3049	#FFFFFF	#000000	##FFFFFF
##BD3049	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#575449

Deuteranopia (green-blind)

#7B7145

Tritanopia (blue-blind)

#CF003B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3049;
/* rgb */ color: rgb(189, 48, 73);
/* oklch */ color: oklch(53.4% 0.177 15.9);

Tailwind

colors: {
  custom: {
    50: '#d8747b',
    500: '#bd3049',
    950: '#000000',
  },
}

SCSS

$custom: #bd3049;
$custom-light: #d8747b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3049",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 73
  },
  "hsl": {
    "h": 349.362,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53414,
    "c": 0.17653,
    "h": 15.9
  },
  "luminance": 0.13414
}

Semantic roles & 50–950 ramp

primary

#BD3049

secondary

#7FCABD

accent

#E3C745

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3049

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →