#BD3048#BD3048

#BD3048 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.4% C 0.177 H 16.3°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD3048
RGB	rgb(189, 48, 72)
HSL	hsl(350, 59%, 46%)
HSV	hsv(350, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 61.9%, 25.9%)
CIE-LAB	lab(43.37, 56.66, 20.39)
CIE-LCH	lch(43.37, 60.22, 19.79°)
OKLab	oklab(53.39% 0.1694 0.0495)
OKLCH	oklch(53.39% 0.177 16.3)
XYZ	xyz(23.2153, 13.4040, 7.4944)
Luminance	0.1340 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3048 #30BDA5

analogous

#BD308F #BD3048 #BD5F30

triadic

#BD3048 #48BD30 #3048BD

tetradic

#BD3048 #8FBD30 #30BDA5 #5F30BD

square

#BD3048 #8FBD30 #30BDA5 #5F30BD

split-complementary

#BD3048 #30BD5F #308FBD

monochromatic

#5B1723 #8C2435 #BD3048 #D4566C #E08796

Accessibility & contrast

On white

5.71

#BD3048 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3048 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3048

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3048	#FFFFFF	#000000	##FFFFFF
##BD3048	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#575448

Deuteranopia (green-blind)

#7B7144

Tritanopia (blue-blind)

#CF003A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3048;
/* rgb */ color: rgb(189, 48, 72);
/* oklch */ color: oklch(53.4% 0.177 16.3);

Tailwind

colors: {
  custom: {
    50: '#d8747a',
    500: '#bd3048',
    950: '#000000',
  },
}

SCSS

$custom: #bd3048;
$custom-light: #d8747a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3048",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 72
  },
  "hsl": {
    "h": 349.787,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53393,
    "c": 0.17652,
    "h": 16.3
  },
  "luminance": 0.13401
}

Semantic roles & 50–950 ramp

primary

#BD3048

secondary

#7FCABD

accent

#E3C845

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3048

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →