#BD3044#BD3044

#BD3044 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.177 H 18.0°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD3044
RGB	rgb(189, 48, 68)
HSL	hsl(351, 59%, 46%)
HSV	hsv(351, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 64%, 25.9%)
CIE-LAB	lab(43.29, 56.41, 22.76)
CIE-LCH	lch(43.29, 60.83, 21.97°)
OKLab	oklab(53.31% 0.1679 0.0546)
OKLCH	oklch(53.31% 0.177 18)
XYZ	xyz(23.0890, 13.3535, 6.8294)
Luminance	0.1335 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3044 #30BDA9

analogous

#BD308B #BD3044 #BD6230

triadic

#BD3044 #44BD30 #3044BD

tetradic

#BD3044 #8BBD30 #30BDA9 #6230BD

square

#BD3044 #8BBD30 #30BDA9 #6230BD

split-complementary

#BD3044 #30BD62 #308BBD

monochromatic

#5B1721 #8C2432 #BD3044 #D45668 #E08794

Accessibility & contrast

On white

5.72

#BD3044 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BD3044 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3044

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3044	#FFFFFF	#000000	##FFFFFF
##BD3044	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585344

Deuteranopia (green-blind)

#7B7140

Tritanopia (blue-blind)

#CF0039

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3044;
/* rgb */ color: rgb(189, 48, 68);
/* oklch */ color: oklch(53.3% 0.177 18.0);

Tailwind

colors: {
  custom: {
    50: '#d87477',
    500: '#bd3044',
    950: '#000000',
  },
}

SCSS

$custom: #bd3044;
$custom-light: #d87477;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3044",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 68
  },
  "hsl": {
    "h": 351.489,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53313,
    "c": 0.17651,
    "h": 18
  },
  "luminance": 0.1335
}

Semantic roles & 50–950 ramp

primary

#BD3044

secondary

#7FCABF

accent

#E3CC45

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →