#BD303E#BD303E
#BD303E is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.2% C 0.177 H 20.5°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).
Color values
| HEX | #BD303E |
|---|---|
| RGB | rgb(189, 48, 62) |
| HSL | hsl(354, 59%, 46%) |
| HSV | hsv(354, 75%, 74%) |
| CMYK | cmyk(0%, 74.6%, 67.2%, 25.9%) |
| CIE-LAB | lab(43.19, 56.07, 26.31) |
| CIE-LCH | lch(43.19, 61.94, 25.13°) |
| OKLab | oklab(53.2% 0.1655 0.0619) |
| OKLCH | oklch(53.2% 0.177 20.5) |
| XYZ | xyz(22.9152, 13.2840, 5.9139) |
| Luminance | 0.1328 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.91
Dull Red
#BB3F3F
ΔE00 3.17
Cherry (survey)
#CF0234
ΔE00 3.71
Lipstick Red
#C0022F
ΔE00 3.80
Dusty Red
#B9484E
ΔE00 4.44
Rose Red
#BE013C
ΔE00 4.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD303E #30BDAF
analogous
#BD3085 #BD303E #BD6930
triadic
#BD303E #3EBD30 #303EBD
tetradic
#BD303E #85BD30 #30BDAF #6930BD
square
#BD303E #85BD30 #30BDAF #6930BD
split-complementary
#BD303E #30BD69 #3085BD
monochromatic
#5B171E #8C242E #BD303E #D45663 #E08790
Accessibility & contrast
On white
5.74
#BD303E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.66
#BD303E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD303E
5.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD303E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD303E | 1.00 | 5.74 | 3.66 | 5.74 |
| #FFFFFF | 5.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#58533D
Deuteranopia (green-blind)
#7C713A
Tritanopia (blue-blind)
#D00036
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #bd303e; /* rgb */ color: rgb(189, 48, 62); /* oklch */ color: oklch(53.2% 0.177 20.5);
Tailwind
colors: {
custom: {
50: '#d97473',
500: '#bd303e',
950: '#000000',
},
}SCSS
$custom: #bd303e; $custom-light: #d97473; $custom-dark: #000000;
JSON
{
"hex": "#bd303e",
"rgb": {
"r": 189,
"g": 48,
"b": 62
},
"hsl": {
"h": 354.043,
"s": 59.494,
"l": 46.471
},
"oklch": {
"l": 0.53204,
"c": 0.17673,
"h": 20.5
},
"luminance": 0.13281
}Semantic roles & 50–950 ramp
primary
#BD303E
secondary
#7FCAC3
accent
#E3D345
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160908
muted
#847B7B