#BD303C#BD303C
#BD303C is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.2% C 0.177 H 21.3°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).
Color values
| HEX | #BD303C |
|---|---|
| RGB | rgb(189, 48, 60) |
| HSL | hsl(355, 59%, 46%) |
| HSV | hsv(355, 75%, 74%) |
| CMYK | cmyk(0%, 74.6%, 68.3%, 25.9%) |
| CIE-LAB | lab(43.16, 55.97, 27.48) |
| CIE-LCH | lch(43.16, 62.35, 26.15°) |
| OKLab | oklab(53.17% 0.1648 0.0643) |
| OKLCH | oklch(53.17% 0.177 21.3) |
| XYZ | xyz(22.8613, 13.2624, 5.6302) |
| Luminance | 0.1326 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.06
Dull Red
#BB3F3F
ΔE00 2.83
Cherry (survey)
#CF0234
ΔE00 3.57
Lipstick Red
#C0022F
ΔE00 3.64
Reddish
#C44240
ΔE00 4.44
Dusty Red
#B9484E
ΔE00 4.66
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD303C #30BDB1
analogous
#BD3083 #BD303C #BD6B30
triadic
#BD303C #3CBD30 #303CBD
tetradic
#BD303C #83BD30 #30BDB1 #6B30BD
square
#BD303C #83BD30 #30BDB1 #6B30BD
split-complementary
#BD303C #30BD6B #3083BD
monochromatic
#5B171D #8C242D #BD303C #D45661 #E0878F
Accessibility & contrast
On white
5.75
#BD303C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.65
#BD303C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD303C
5.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD303C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD303C | 1.00 | 5.75 | 3.65 | 5.75 |
| #FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#59533B
Deuteranopia (green-blind)
#7C7138
Tritanopia (blue-blind)
#D00036
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #bd303c; /* rgb */ color: rgb(189, 48, 60); /* oklch */ color: oklch(53.2% 0.177 21.3);
Tailwind
colors: {
custom: {
50: '#d97471',
500: '#bd303c',
950: '#000000',
},
}SCSS
$custom: #bd303c; $custom-light: #d97471; $custom-dark: #000000;
JSON
{
"hex": "#bd303c",
"rgb": {
"r": 189,
"g": 48,
"b": 60
},
"hsl": {
"h": 354.894,
"s": 59.494,
"l": 46.471
},
"oklch": {
"l": 0.53169,
"c": 0.17685,
"h": 21.3
},
"luminance": 0.13259
}Semantic roles & 50–950 ramp
primary
#BD303C
secondary
#7FCAC4
accent
#E3D545
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160907
muted
#847B7A