#BD303B#BD303B
#BD303B is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.2% C 0.177 H 21.7°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).
Color values
| HEX | #BD303B |
|---|---|
| RGB | rgb(189, 48, 59) |
| HSL | hsl(355, 59%, 46%) |
| HSV | hsv(355, 75%, 74%) |
| CMYK | cmyk(0%, 74.6%, 68.8%, 25.9%) |
| CIE-LAB | lab(43.14, 55.92, 28.07) |
| CIE-LCH | lch(43.14, 62.57, 26.66°) |
| OKLab | oklab(53.15% 0.1644 0.0654) |
| OKLCH | oklch(53.15% 0.177 21.7) |
| XYZ | xyz(22.8352, 13.2519, 5.4923) |
| Luminance | 0.1325 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.20
Dull Red
#BB3F3F
ΔE00 2.69
Cherry (survey)
#CF0234
ΔE00 3.55
Lipstick Red
#C0022F
ΔE00 3.60
Reddish
#C44240
ΔE00 4.31
Dusty Red
#B9484E
ΔE00 4.79
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD303B #30BDB2
analogous
#BD3082 #BD303B #BD6C30
triadic
#BD303B #3BBD30 #303BBD
tetradic
#BD303B #82BD30 #30BDB2 #6C30BD
square
#BD303B #82BD30 #30BDB2 #6C30BD
split-complementary
#BD303B #30BD6C #3082BD
monochromatic
#5B171D #8C242C #BD303B #D45660 #E0878E
Accessibility & contrast
On white
5.75
#BD303B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.65
#BD303B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD303B
5.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD303B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD303B | 1.00 | 5.75 | 3.65 | 5.75 |
| #FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#59533A
Deuteranopia (green-blind)
#7C7137
Tritanopia (blue-blind)
#D00035
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #bd303b; /* rgb */ color: rgb(189, 48, 59); /* oklch */ color: oklch(53.2% 0.177 21.7);
Tailwind
colors: {
custom: {
50: '#d97471',
500: '#bd303b',
950: '#000000',
},
}SCSS
$custom: #bd303b; $custom-light: #d97471; $custom-dark: #000000;
JSON
{
"hex": "#bd303b",
"rgb": {
"r": 189,
"g": 48,
"b": 59
},
"hsl": {
"h": 355.319,
"s": 59.494,
"l": 46.471
},
"oklch": {
"l": 0.53153,
"c": 0.17693,
"h": 21.7
},
"luminance": 0.13248
}Semantic roles & 50–950 ramp
primary
#BD303B
secondary
#7FCAC4
accent
#E3D645
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160907
muted
#847B7A