#BD303A#BD303A
#BD303A is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.1% C 0.177 H 22.1°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).
Color values
| HEX | #BD303A |
|---|---|
| RGB | rgb(189, 48, 58) |
| HSL | hsl(356, 59%, 46%) |
| HSV | hsv(356, 75%, 74%) |
| CMYK | cmyk(0%, 74.6%, 69.3%, 25.9%) |
| CIE-LAB | lab(43.13, 55.87, 28.65) |
| CIE-LCH | lch(43.13, 62.79, 27.15°) |
| OKLab | oklab(53.14% 0.164 0.0666) |
| OKLCH | oklch(53.14% 0.177 22.1) |
| XYZ | xyz(22.8095, 13.2417, 5.3570) |
| Luminance | 0.1324 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.37
Dull Red
#BB3F3F
ΔE00 2.58
Cherry (survey)
#CF0234
ΔE00 3.55
Lipstick Red
#C0022F
ΔE00 3.59
Reddish
#C44240
ΔE00 4.19
Dusty Red
#B9484E
ΔE00 4.94
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD303A #30BDB3
analogous
#BD3081 #BD303A #BD6D30
triadic
#BD303A #3ABD30 #303ABD
tetradic
#BD303A #81BD30 #30BDB3 #6D30BD
square
#BD303A #81BD30 #30BDB3 #6D30BD
split-complementary
#BD303A #30BD6D #3081BD
monochromatic
#5B171C #8C242B #BD303A #D4565F #E0878D
Accessibility & contrast
On white
5.76
#BD303A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.65
#BD303A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD303A
5.76:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD303A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD303A | 1.00 | 5.76 | 3.65 | 5.76 |
| #FFFFFF | 5.76 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.76 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#595339
Deuteranopia (green-blind)
#7C7136
Tritanopia (blue-blind)
#D00035
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #bd303a; /* rgb */ color: rgb(189, 48, 58); /* oklch */ color: oklch(53.1% 0.177 22.1);
Tailwind
colors: {
custom: {
50: '#d97470',
500: '#bd303a',
950: '#000000',
},
}SCSS
$custom: #bd303a; $custom-light: #d97470; $custom-dark: #000000;
JSON
{
"hex": "#bd303a",
"rgb": {
"r": 189,
"g": 48,
"b": 58
},
"hsl": {
"h": 355.745,
"s": 59.494,
"l": 46.471
},
"oklch": {
"l": 0.53137,
"c": 0.17701,
"h": 22.1
},
"luminance": 0.13238
}Semantic roles & 50–950 ramp
primary
#BD303A
secondary
#7FCAC5
accent
#E3D745
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160907
muted
#847B7A