#BD3039#BD3039

#BD3039 is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.1% C 0.177 H 22.5°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD3039
RGB	rgb(189, 48, 57)
HSL	hsl(356, 59%, 46%)
HSV	hsv(356, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 69.8%, 25.9%)
CIE-LAB	lab(43.11, 55.82, 29.24)
CIE-LCH	lch(43.11, 63.01, 27.65°)
OKLab	oklab(53.12% 0.1636 0.0677)
OKLCH	oklch(53.12% 0.177 22.5)
XYZ	xyz(22.7843, 13.2316, 5.2243)
Luminance	0.1323 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3039 #30BDB4

analogous

#BD3080 #BD3039 #BD6E30

triadic

#BD3039 #39BD30 #3039BD

tetradic

#BD3039 #80BD30 #30BDB4 #6E30BD

square

#BD3039 #80BD30 #30BDB4 #6E30BD

split-complementary

#BD3039 #30BD6E #3080BD

monochromatic

#5B171C #8C242A #BD3039 #D4565E #E0878D

Accessibility & contrast

On white

5.76

#BD3039 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#BD3039 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3039

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3039	#FFFFFF	#000000	##FFFFFF
##BD3039	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595338

Deuteranopia (green-blind)

#7C7134

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3039;
/* rgb */ color: rgb(189, 48, 57);
/* oklch */ color: oklch(53.1% 0.177 22.5);

Tailwind

colors: {
  custom: {
    50: '#d9746f',
    500: '#bd3039',
    950: '#000000',
  },
}

SCSS

$custom: #bd3039;
$custom-light: #d9746f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3039",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 57
  },
  "hsl": {
    "h": 356.17,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53121,
    "c": 0.17708,
    "h": 22.5
  },
  "luminance": 0.13228
}

Semantic roles & 50–950 ramp

primary

#BD3039

secondary

#7FCAC5

accent

#E3D945

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3039

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →