#BD3038#BD3038

#BD3038 is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.1% C 0.177 H 22.8°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD3038
RGB	rgb(189, 48, 56)
HSL	hsl(357, 59%, 46%)
HSV	hsv(357, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 70.4%, 25.9%)
CIE-LAB	lab(43.10, 55.77, 29.82)
CIE-LCH	lch(43.10, 63.24, 28.14°)
OKLab	oklab(53.11% 0.1633 0.0688)
OKLCH	oklch(53.11% 0.177 22.8)
XYZ	xyz(22.7596, 13.2217, 5.0943)
Luminance	0.1322 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3038 #30BDB5

analogous

#BD307F #BD3038 #BD6F30

triadic

#BD3038 #38BD30 #3038BD

tetradic

#BD3038 #7FBD30 #30BDB5 #6F30BD

square

#BD3038 #7FBD30 #30BDB5 #6F30BD

split-complementary

#BD3038 #30BD6F #307FBD

monochromatic

#5B171B #8C242A #BD3038 #D4565D #E0878C

Accessibility & contrast

On white

5.76

#BD3038 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#BD3038 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3038

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3038	#FFFFFF	#000000	##FFFFFF
##BD3038	1.00	5.76	3.64	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595237

Deuteranopia (green-blind)

#7D7133

Tritanopia (blue-blind)

#D00034

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3038;
/* rgb */ color: rgb(189, 48, 56);
/* oklch */ color: oklch(53.1% 0.177 22.8);

Tailwind

colors: {
  custom: {
    50: '#d9746e',
    500: '#bd3038',
    950: '#000000',
  },
}

SCSS

$custom: #bd3038;
$custom-light: #d9746e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3038",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 56
  },
  "hsl": {
    "h": 356.596,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53105,
    "c": 0.17717,
    "h": 22.8
  },
  "luminance": 0.13218
}

Semantic roles & 50–950 ramp

primary

#BD3038

secondary

#7FCAC6

accent

#E3DA45

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3038

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →