#BD3034#BD3034

#BD3034 is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.0% C 0.178 H 24.3°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD3034
RGB	rgb(189, 48, 52)
HSL	hsl(358, 59%, 46%)
HSV	hsv(358, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 72.5%, 25.9%)
CIE-LAB	lab(43.04, 55.58, 32.14)
CIE-LCH	lch(43.04, 64.20, 30.04°)
OKLab	oklab(53.04% 0.1618 0.0731)
OKLCH	oklch(53.04% 0.178 24.3)
XYZ	xyz(22.6656, 13.1841, 4.5995)
Luminance	0.1318 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3034 #30BDB9

analogous

#BD307B #BD3034 #BD7330

triadic

#BD3034 #34BD30 #3034BD

tetradic

#BD3034 #7BBD30 #30BDB9 #7330BD

square

#BD3034 #7BBD30 #30BDB9 #7330BD

split-complementary

#BD3034 #30BD73 #307BBD

monochromatic

#5B1719 #8C2427 #BD3034 #D4565A #E08789

Accessibility & contrast

On white

5.78

#BD3034 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#BD3034 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3034

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3034	#FFFFFF	#000000	##FFFFFF
##BD3034	1.00	5.78	3.64	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5233

Deuteranopia (green-blind)

#7D712F

Tritanopia (blue-blind)

#D00033

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3034;
/* rgb */ color: rgb(189, 48, 52);
/* oklch */ color: oklch(53.0% 0.178 24.3);

Tailwind

colors: {
  custom: {
    50: '#d9746b',
    500: '#bd3034',
    950: '#000000',
  },
}

SCSS

$custom: #bd3034;
$custom-light: #d9746b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3034",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 52
  },
  "hsl": {
    "h": 358.298,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53045,
    "c": 0.17757,
    "h": 24.3
  },
  "luminance": 0.13181
}

Semantic roles & 50–950 ramp

primary

#BD3034

secondary

#7FCAC8

accent

#E3DE45

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3034

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →