#BD3028#BD3028

#BD3028 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.9% C 0.179 H 28.2°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD3028
RGB	rgb(189, 48, 40)
HSL	hsl(3, 65%, 45%)
HSV	hsv(3, 79%, 74%)
CMYK	cmyk(0%, 74.6%, 78.8%, 25.9%)
CIE-LAB	lab(42.90, 55.11, 38.86)
CIE-LCH	lch(42.90, 67.43, 35.19°)
OKLab	oklab(52.9% 0.1578 0.0847)
OKLCH	oklch(52.9% 0.179 28.2)
XYZ	xyz(22.4289, 13.0894, 3.3526)
Luminance	0.1309 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3028 #28B5BD

analogous

#BD286B #BD3028 #BD7A28

triadic

#BD3028 #28BD30 #3028BD

tetradic

#BD3028 #6BBD28 #28B5BD #7A28BD

square

#BD3028 #6BBD28 #28B5BD #7A28BD

split-complementary

#BD3028 #28BD7A #286BBD

monochromatic

#581613 #8A231D #BD3028 #D9514A #E3827C

Accessibility & contrast

On white

5.81

#BD3028 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#BD3028 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3028

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3028	#FFFFFF	#000000	##FFFFFF
##BD3028	1.00	5.81	3.62	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5225

Deuteranopia (green-blind)

#7E7022

Tritanopia (blue-blind)

#D00030

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd3028;
/* rgb */ color: rgb(189, 48, 40);
/* oklch */ color: oklch(52.9% 0.179 28.2);

Tailwind

colors: {
  custom: {
    50: '#da7363',
    500: '#bd3028',
    950: '#000000',
  },
}

SCSS

$custom: #bd3028;
$custom-light: #da7363;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3028",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 40
  },
  "hsl": {
    "h": 3.221,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.52895,
    "c": 0.17909,
    "h": 28.2
  },
  "luminance": 0.13086
}

Semantic roles & 50–950 ramp

primary

#BD3028

secondary

#75C7CB

accent

#DFE840

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3028

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →