#BD2E74#BD2E74

#BD2E74 is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.4% C 0.188 H 355.7°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD2E74
RGB	rgb(189, 46, 116)
HSL	hsl(331, 61%, 46%)
HSV	hsv(331, 76%, 74%)
CMYK	cmyk(0%, 75.7%, 38.6%, 25.9%)
CIE-LAB	lab(44.29, 61.01, -5.63)
CIE-LCH	lch(44.29, 61.27, 354.72°)
OKLab	oklab(54.45% 0.1874 -0.0141)
OKLCH	oklch(54.45% 0.188 355.7)
XYZ	xyz(25.1174, 14.0369, 17.9063)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2E74 #2EBD77

analogous

#BD2EBB #BD2E74 #BD2F2E

triadic

#BD2E74 #74BD2E #2E74BD

tetradic

#BD2E74 #BBBD2E #2EBD77 #2F2EBD

square

#BD2E74 #BBBD2E #2EBD77 #2F2EBD

split-complementary

#BD2E74 #2EBD2F #2EBBBD

monochromatic

#5B1638 #8C2256 #BD2E74 #D55393 #E184B2

Accessibility & contrast

On white

5.52

#BD2E74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD2E74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2E74

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2E74	#FFFFFF	#000000	##FFFFFF
##BD2E74	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5876

Deuteranopia (green-blind)

#737271

Tritanopia (blue-blind)

#CC1C4D

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd2e74;
/* rgb */ color: rgb(189, 46, 116);
/* oklch */ color: oklch(54.4% 0.188 355.7);

Tailwind

colors: {
  custom: {
    50: '#d6749c',
    500: '#bd2e74',
    950: '#000000',
  },
}

SCSS

$custom: #bd2e74;
$custom-light: #d6749c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2e74",
  "rgb": {
    "r": 189,
    "g": 46,
    "b": 116
  },
  "hsl": {
    "h": 330.629,
    "s": 60.851,
    "l": 46.078
  },
  "oklch": {
    "l": 0.54447,
    "c": 0.18793,
    "h": 355.7
  },
  "luminance": 0.14034
}

Semantic roles & 50–950 ramp

primary

#BD2E74

secondary

#7CCAA4

accent

#E49644

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2E74

Body copy rendered with the generated semantic roles for this colour.

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