#BD2E49#BD2E49

#BD2E49 is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.2% C 0.178 H 15.4°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD2E49
RGB	rgb(189, 46, 73)
HSL	hsl(349, 61%, 46%)
HSV	hsv(349, 76%, 74%)
CMYK	cmyk(0%, 75.7%, 61.4%, 25.9%)
CIE-LAB	lab(43.15, 57.39, 19.49)
CIE-LCH	lch(43.15, 60.60, 18.75°)
OKLab	oklab(53.24% 0.172 0.0475)
OKLCH	oklch(53.24% 0.178 15.4)
XYZ	xyz(23.1682, 13.2573, 7.6410)
Luminance	0.1325 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2E49 #2EBDA2

analogous

#BD2E90 #BD2E49 #BD5A2E

triadic

#BD2E49 #49BD2E #2E49BD

tetradic

#BD2E49 #90BD2E #2EBDA2 #5A2EBD

square

#BD2E49 #90BD2E #2EBDA2 #5A2EBD

split-complementary

#BD2E49 #2EBD5A #2E90BD

monochromatic

#5B1623 #8C2236 #BD2E49 #D5536C #E18496

Accessibility & contrast

On white

5.75

#BD2E49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#BD2E49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2E49

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2E49	#FFFFFF	#000000	##FFFFFF
##BD2E49	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565349

Deuteranopia (green-blind)

#7A7145

Tritanopia (blue-blind)

#CF0039

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2e49;
/* rgb */ color: rgb(189, 46, 73);
/* oklch */ color: oklch(53.2% 0.178 15.4);

Tailwind

colors: {
  custom: {
    50: '#d8737b',
    500: '#bd2e49',
    950: '#000000',
  },
}

SCSS

$custom: #bd2e49;
$custom-light: #d8737b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2e49",
  "rgb": {
    "r": 189,
    "g": 46,
    "b": 73
  },
  "hsl": {
    "h": 348.671,
    "s": 60.851,
    "l": 46.078
  },
  "oklch": {
    "l": 0.53238,
    "c": 0.17839,
    "h": 15.4
  },
  "luminance": 0.13254
}

Semantic roles & 50–950 ramp

primary

#BD2E49

secondary

#7CCABC

accent

#E4C644

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD2E49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →