#BD2E40#BD2E40

#BD2E40 is a mid, vivid red. Relative luminance 0.131; OKLCH L 53.1% C 0.178 H 19.3°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD2E40
RGB	rgb(189, 46, 64)
HSL	hsl(352, 61%, 46%)
HSV	hsv(352, 76%, 74%)
CMYK	cmyk(0%, 75.7%, 66.1%, 25.9%)
CIE-LAB	lab(42.98, 56.85, 24.83)
CIE-LCH	lch(42.98, 62.03, 23.59°)
OKLab	oklab(53.06% 0.1684 0.0588)
OKLCH	oklch(53.06% 0.178 19.3)
XYZ	xyz(22.8912, 13.1464, 6.1817)
Luminance	0.1314 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2E40 #2EBDAB

analogous

#BD2E87 #BD2E40 #BD642E

triadic

#BD2E40 #40BD2E #2E40BD

tetradic

#BD2E40 #87BD2E #2EBDAB #642EBD

square

#BD2E40 #87BD2E #2EBDAB #642EBD

split-complementary

#BD2E40 #2EBD64 #2E87BD

monochromatic

#5B161F #8C222F #BD2E40 #D55363 #E18490

Accessibility & contrast

On white

5.79

#BD2E40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#BD2E40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2E40

5.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2E40	#FFFFFF	#000000	##FFFFFF
##BD2E40	1.00	5.79	3.63	5.79
#FFFFFF	5.79	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#575240

Deuteranopia (green-blind)

#7B703C

Tritanopia (blue-blind)

#D00036

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd2e40;
/* rgb */ color: rgb(189, 46, 64);
/* oklch */ color: oklch(53.1% 0.178 19.3);

Tailwind

colors: {
  custom: {
    50: '#d97374',
    500: '#bd2e40',
    950: '#000000',
  },
}

SCSS

$custom: #bd2e40;
$custom-light: #d97374;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2e40",
  "rgb": {
    "r": 189,
    "g": 46,
    "b": 64
  },
  "hsl": {
    "h": 352.448,
    "s": 60.851,
    "l": 46.078
  },
  "oklch": {
    "l": 0.53062,
    "c": 0.17841,
    "h": 19.3
  },
  "luminance": 0.13143
}

Semantic roles & 50–950 ramp

primary

#BD2E40

secondary

#7CCAC1

accent

#E4D044

background

#FEF7F7

surface

#FDEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD2E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →