#BD2D77#BD2D77

#BD2D77 is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.5% C 0.190 H 354.3°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD2D77
RGB	rgb(189, 45, 119)
HSL	hsl(329, 62%, 46%)
HSV	hsv(329, 76%, 74%)
CMYK	cmyk(0%, 76.2%, 37%, 25.9%)
CIE-LAB	lab(44.28, 61.64, -7.50)
CIE-LCH	lch(44.28, 62.09, 353.06°)
OKLab	oklab(54.47% 0.1893 -0.019)
OKLCH	oklch(54.47% 0.19 354.3)
XYZ	xyz(25.2561, 14.0306, 18.8274)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2D77 #2DBD73

analogous

#BB2DBD #BD2D77 #BD2D2F

triadic

#BD2D77 #77BD2D #2D77BD

tetradic

#BD2D77 #BDBB2D #2DBD73 #2D2FBD

square

#BD2D77 #BDBB2D #2DBD73 #2D2FBD

split-complementary

#BD2D77 #2FBD2D #2DBDBB

monochromatic

#5A1539 #8C2158 #BD2D77 #D65295 #E183B4

Accessibility & contrast

On white

5.52

#BD2D77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD2D77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2D77

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2D77	#FFFFFF	#000000	##FFFFFF
##BD2D77	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495879

Deuteranopia (green-blind)

#727274

Tritanopia (blue-blind)

#CC1C4E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd2d77;
/* rgb */ color: rgb(189, 45, 119);
/* oklch */ color: oklch(54.5% 0.190 354.3);

Tailwind

colors: {
  custom: {
    50: '#d6749e',
    500: '#bd2d77',
    950: '#000000',
  },
}

SCSS

$custom: #bd2d77;
$custom-light: #d6749e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2d77",
  "rgb": {
    "r": 189,
    "g": 45,
    "b": 119
  },
  "hsl": {
    "h": 329.167,
    "s": 61.538,
    "l": 45.882
  },
  "oklch": {
    "l": 0.54474,
    "c": 0.19021,
    "h": 354.3
  },
  "luminance": 0.14027
}

Semantic roles & 50–950 ramp

primary

#BD2D77

secondary

#7BCBA2

accent

#E59243

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →