#BD2D74#BD2D74

#BD2D74 is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.4% C 0.189 H 355.6°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD2D74
RGB	rgb(189, 45, 116)
HSL	hsl(330, 62%, 46%)
HSV	hsv(330, 76%, 74%)
CMYK	cmyk(0%, 76.2%, 38.6%, 25.9%)
CIE-LAB	lab(44.18, 61.32, -5.80)
CIE-LCH	lch(44.18, 61.59, 354.60°)
OKLab	oklab(54.37% 0.1884 -0.0145)
OKLCH	oklch(54.37% 0.189 355.6)
XYZ	xyz(25.0788, 13.9597, 17.8935)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2D74 #2DBD76

analogous

#BD2DBC #BD2D74 #BD2E2D

triadic

#BD2D74 #74BD2D #2D74BD

tetradic

#BD2D74 #BCBD2D #2DBD76 #2E2DBD

square

#BD2D74 #BCBD2D #2DBD76 #2E2DBD

split-complementary

#BD2D74 #2DBD2E #2DBCBD

monochromatic

#5A1537 #8C2156 #BD2D74 #D65293 #E183B2

Accessibility & contrast

On white

5.54

#BD2D74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD2D74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2D74

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2D74	#FFFFFF	#000000	##FFFFFF
##BD2D74	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5776

Deuteranopia (green-blind)

#727271

Tritanopia (blue-blind)

#CC1A4D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd2d74;
/* rgb */ color: rgb(189, 45, 116);
/* oklch */ color: oklch(54.4% 0.189 355.6);

Tailwind

colors: {
  custom: {
    50: '#d6749c',
    500: '#bd2d74',
    950: '#000000',
  },
}

SCSS

$custom: #bd2d74;
$custom-light: #d6749c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2d74",
  "rgb": {
    "r": 189,
    "g": 45,
    "b": 116
  },
  "hsl": {
    "h": 330.417,
    "s": 61.538,
    "l": 45.882
  },
  "oklch": {
    "l": 0.54366,
    "c": 0.18895,
    "h": 355.6
  },
  "luminance": 0.13957
}

Semantic roles & 50–950 ramp

primary

#BD2D74

secondary

#7BCBA3

accent

#E59543

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →