#BD2D54#BD2D54

#BD2D54 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.4% C 0.180 H 10.3°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD2D54
RGB	rgb(189, 45, 84)
HSL	hsl(344, 62%, 46%)
HSV	hsv(344, 76%, 74%)
CMYK	cmyk(0%, 76.2%, 55.6%, 25.9%)
CIE-LAB	lab(43.27, 58.47, 12.80)
CIE-LCH	lch(43.27, 59.85, 12.35°)
OKLab	oklab(53.4% 0.1773 0.0323)
OKLCH	oklch(53.4% 0.18 10.3)
XYZ	xyz(23.5271, 13.3390, 9.7216)
Luminance	0.1334 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2D54 #2DBD96

analogous

#BD2D9C #BD2D54 #BD4E2D

triadic

#BD2D54 #54BD2D #2D54BD

tetradic

#BD2D54 #9CBD2D #2DBD96 #4E2DBD

square

#BD2D54 #9CBD2D #2DBD96 #4E2DBD

split-complementary

#BD2D54 #2DBD4E #2D9CBD

monochromatic

#5A1528 #8C213E #BD2D54 #D65275 #E1839D

Accessibility & contrast

On white

5.73

#BD2D54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BD2D54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2D54

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2D54	#FFFFFF	#000000	##FFFFFF
##BD2D54	1.00	5.73	3.67	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535455

Deuteranopia (green-blind)

#787150

Tritanopia (blue-blind)

#CF003E

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2d54;
/* rgb */ color: rgb(189, 45, 84);
/* oklch */ color: oklch(53.4% 0.180 10.3);

Tailwind

colors: {
  custom: {
    50: '#d87383',
    500: '#bd2d54',
    950: '#000000',
  },
}

SCSS

$custom: #bd2d54;
$custom-light: #d87383;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2d54",
  "rgb": {
    "r": 189,
    "g": 45,
    "b": 84
  },
  "hsl": {
    "h": 343.75,
    "s": 61.538,
    "l": 45.882
  },
  "oklch": {
    "l": 0.53404,
    "c": 0.1802,
    "h": 10.3
  },
  "luminance": 0.13336
}

Semantic roles & 50–950 ramp

primary

#BD2D54

secondary

#7BCBB5

accent

#E5B943

background

#FEF7F8

surface

#FCEDEF

border

#D5C8CA

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD2D54

Body copy rendered with the generated semantic roles for this colour.

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