#BD2D48#BD2D48

#BD2D48 is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.1% C 0.179 H 15.7°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD2D48
RGB	rgb(189, 45, 72)
HSL	hsl(349, 62%, 46%)
HSV	hsv(349, 76%, 74%)
CMYK	cmyk(0%, 76.2%, 61.9%, 25.9%)
CIE-LAB	lab(43.01, 57.65, 19.93)
CIE-LCH	lch(43.01, 60.99, 19.07°)
OKLab	oklab(53.13% 0.1726 0.0484)
OKLCH	oklch(53.13% 0.179 15.7)
XYZ	xyz(23.0968, 13.1669, 7.4549)
Luminance	0.1316 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2D48 #2DBDA2

analogous

#BD2D90 #BD2D48 #BD5A2D

triadic

#BD2D48 #48BD2D #2D48BD

tetradic

#BD2D48 #90BD2D #2DBDA2 #5A2DBD

square

#BD2D48 #90BD2D #2DBDA2 #5A2DBD

split-complementary

#BD2D48 #2DBD5A #2D90BD

monochromatic

#5A1522 #8C2135 #BD2D48 #D6526A #E18395

Accessibility & contrast

On white

5.78

#BD2D48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#BD2D48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2D48

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2D48	#FFFFFF	#000000	##FFFFFF
##BD2D48	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555248

Deuteranopia (green-blind)

#7A7044

Tritanopia (blue-blind)

#CF0039

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2d48;
/* rgb */ color: rgb(189, 45, 72);
/* oklch */ color: oklch(53.1% 0.179 15.7);

Tailwind

colors: {
  custom: {
    50: '#d8737a',
    500: '#bd2d48',
    950: '#000000',
  },
}

SCSS

$custom: #bd2d48;
$custom-light: #d8737a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2d48",
  "rgb": {
    "r": 189,
    "g": 45,
    "b": 72
  },
  "hsl": {
    "h": 348.75,
    "s": 61.538,
    "l": 45.882
  },
  "oklch": {
    "l": 0.53132,
    "c": 0.17926,
    "h": 15.7
  },
  "luminance": 0.13163
}

Semantic roles & 50–950 ramp

primary

#BD2D48

secondary

#7BCBBC

accent

#E5C643

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD2D48

Body copy rendered with the generated semantic roles for this colour.

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