#BD2D43#BD2D43
#BD2D43 is a mid, vivid red. Relative luminance 0.131; OKLCH L 53.0% C 0.179 H 17.8°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2D43 |
|---|---|
| RGB | rgb(189, 45, 67) |
| HSL | hsl(351, 62%, 46%) |
| HSV | hsv(351, 76%, 74%) |
| CMYK | cmyk(0%, 76.2%, 64.6%, 25.9%) |
| CIE-LAB | lab(42.92, 57.34, 22.90) |
| CIE-LCH | lch(42.92, 61.75, 21.77°) |
| OKLab | oklab(53.03% 0.1706 0.0548) |
| OKLCH | oklch(53.03% 0.179 17.8) |
| XYZ | xyz(22.9402, 13.1043, 6.6306) |
| Luminance | 0.1310 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.43
Rose Red
#BE013C
ΔE00 3.44
Ruby
#CA0147
ΔE00 3.91
Lipstick Red
#C0022F
ΔE00 4.53
Cherry (survey)
#CF0234
ΔE00 4.58
Dusty Red
#B9484E
ΔE00 4.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2D43 #2DBDA7
analogous
#BD2D8B #BD2D43 #BD5F2D
triadic
#BD2D43 #43BD2D #2D43BD
tetradic
#BD2D43 #8BBD2D #2DBDA7 #5F2DBD
square
#BD2D43 #8BBD2D #2DBDA7 #5F2DBD
split-complementary
#BD2D43 #2DBD5F #2D8BBD
monochromatic
#5A1520 #8C2131 #BD2D43 #D65266 #E18391
Accessibility & contrast
On white
5.80
#BD2D43 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.62
#BD2D43 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2D43
5.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2D43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2D43 | 1.00 | 5.80 | 3.62 | 5.80 |
| #FFFFFF | 5.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#565243
Deuteranopia (green-blind)
#7B703F
Tritanopia (blue-blind)
#CF0037
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2d43; /* rgb */ color: rgb(189, 45, 67); /* oklch */ color: oklch(53.0% 0.179 17.8);
Tailwind
colors: {
custom: {
50: '#d97377',
500: '#bd2d43',
950: '#000000',
},
}SCSS
$custom: #bd2d43; $custom-light: #d97377; $custom-dark: #000000;
JSON
{
"hex": "#bd2d43",
"rgb": {
"r": 189,
"g": 45,
"b": 67
},
"hsl": {
"h": 350.833,
"s": 61.538,
"l": 45.882
},
"oklch": {
"l": 0.53032,
"c": 0.17922,
"h": 17.8
},
"luminance": 0.13101
}Semantic roles & 50–950 ramp
primary
#BD2D43
secondary
#7BCBBE
accent
#E5CC43
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B