#BD2D41#BD2D41
#BD2D41 is a mid, vivid red. Relative luminance 0.131; OKLCH L 53.0% C 0.179 H 18.6°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2D41 |
|---|---|
| RGB | rgb(189, 45, 65) |
| HSL | hsl(352, 62%, 46%) |
| HSV | hsv(352, 76%, 74%) |
| CMYK | cmyk(0%, 76.2%, 65.6%, 25.9%) |
| CIE-LAB | lab(42.88, 57.23, 24.09) |
| CIE-LCH | lch(42.88, 62.09, 22.83°) |
| OKLab | oklab(53% 0.1699 0.0573) |
| OKLCH | oklch(53% 0.179 18.6) |
| XYZ | xyz(22.8813, 13.0807, 6.3200) |
| Luminance | 0.1308 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.00
Rose Red
#BE013C
ΔE00 3.63
Lipstick Red
#C0022F
ΔE00 4.10
Cherry (survey)
#CF0234
ΔE00 4.17
Ruby
#CA0147
ΔE00 4.37
Dull Red
#BB3F3F
ΔE00 4.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2D41 #2DBDA9
analogous
#BD2D89 #BD2D41 #BD612D
triadic
#BD2D41 #41BD2D #2D41BD
tetradic
#BD2D41 #89BD2D #2DBDA9 #612DBD
square
#BD2D41 #89BD2D #2DBDA9 #612DBD
split-complementary
#BD2D41 #2DBD61 #2D89BD
monochromatic
#5A151F #8C2130 #BD2D41 #D65264 #E18390
Accessibility & contrast
On white
5.81
#BD2D41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.62
#BD2D41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2D41
5.81:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2D41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2D41 | 1.00 | 5.81 | 3.62 | 5.81 |
| #FFFFFF | 5.81 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.81 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575241
Deuteranopia (green-blind)
#7B703D
Tritanopia (blue-blind)
#D00036
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2d41; /* rgb */ color: rgb(189, 45, 65); /* oklch */ color: oklch(53.0% 0.179 18.6);
Tailwind
colors: {
custom: {
50: '#d97375',
500: '#bd2d41',
950: '#000000',
},
}SCSS
$custom: #bd2d41; $custom-light: #d97375; $custom-dark: #000000;
JSON
{
"hex": "#bd2d41",
"rgb": {
"r": 189,
"g": 45,
"b": 65
},
"hsl": {
"h": 351.667,
"s": 61.538,
"l": 45.882
},
"oklch": {
"l": 0.52995,
"c": 0.17926,
"h": 18.6
},
"luminance": 0.13077
}Semantic roles & 50–950 ramp
primary
#BD2D41
secondary
#7BCBC0
accent
#E5CE43
background
#FEF7F7
surface
#FDEDED
border
#D5C8C8
text
#160908
muted
#847B7B