#BD2C49#BD2C49

#BD2C49 is a mid, vivid red. Relative luminance 0.131; OKLCH L 53.1% C 0.180 H 15.1°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD2C49
RGB	rgb(189, 44, 73)
HSL	hsl(348, 62%, 46%)
HSV	hsv(348, 77%, 74%)
CMYK	cmyk(0%, 76.7%, 61.4%, 25.9%)
CIE-LAB	lab(42.92, 58.02, 19.18)
CIE-LCH	lch(42.92, 61.11, 18.29°)
OKLab	oklab(53.07% 0.174 0.0468)
OKLCH	oklch(53.07% 0.18 15.1)
XYZ	xyz(23.0919, 13.1046, 7.6156)
Luminance	0.1310 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2C49 #2CBDA0

analogous

#BD2C91 #BD2C49 #BD572C

triadic

#BD2C49 #49BD2C #2C49BD

tetradic

#BD2C49 #91BD2C #2CBDA0 #572CBD

square

#BD2C49 #91BD2C #2CBDA0 #572CBD

split-complementary

#BD2C49 #2CBD57 #2C91BD

monochromatic

#5A1523 #8B2036 #BD2C49 #D6506B #E28295

Accessibility & contrast

On white

5.80

#BD2C49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#BD2C49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2C49

5.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2C49	#FFFFFF	#000000	##FFFFFF
##BD2C49	1.00	5.80	3.62	5.80
#FFFFFF	5.80	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555249

Deuteranopia (green-blind)

#7A7045

Tritanopia (blue-blind)

#CF0038

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd2c49;
/* rgb */ color: rgb(189, 44, 73);
/* oklch */ color: oklch(53.1% 0.180 15.1);

Tailwind

colors: {
  custom: {
    50: '#d8727b',
    500: '#bd2c49',
    950: '#000000',
  },
}

SCSS

$custom: #bd2c49;
$custom-light: #d8727b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2c49",
  "rgb": {
    "r": 189,
    "g": 44,
    "b": 73
  },
  "hsl": {
    "h": 348,
    "s": 62.232,
    "l": 45.686
  },
  "oklch": {
    "l": 0.53069,
    "c": 0.18019,
    "h": 15.1
  },
  "luminance": 0.13101
}

Semantic roles & 50–950 ramp

primary

#BD2C49

secondary

#7ACBBB

accent

#E5C542

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD2C49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →