#BD2C41#BD2C41
#BD2C41 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.9% C 0.180 H 18.4°. Best body text is #FFFFFF at 5.83:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2C41 |
|---|---|
| RGB | rgb(189, 44, 65) |
| HSL | hsl(351, 62%, 46%) |
| HSV | hsv(351, 77%, 74%) |
| CMYK | cmyk(0%, 76.7%, 65.6%, 25.9%) |
| CIE-LAB | lab(42.77, 57.55, 23.94) |
| CIE-LCH | lch(42.77, 62.33, 22.59°) |
| OKLab | oklab(52.91% 0.1709 0.057) |
| OKLCH | oklch(52.91% 0.18 18.4) |
| XYZ | xyz(22.8436, 13.0053, 6.3074) |
| Luminance | 0.1300 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.01
Rose Red
#BE013C
ΔE00 3.46
Lipstick Red
#C0022F
ΔE00 4.08
Cherry (survey)
#CF0234
ΔE00 4.21
Ruby
#CA0147
ΔE00 4.22
Dull Red
#BB3F3F
ΔE00 4.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2C41 #2CBDA8
analogous
#BD2C8A #BD2C41 #BD5F2C
triadic
#BD2C41 #41BD2C #2C41BD
tetradic
#BD2C41 #8ABD2C #2CBDA8 #5F2CBD
square
#BD2C41 #8ABD2C #2CBDA8 #5F2CBD
split-complementary
#BD2C41 #2CBD5F #2C8ABD
monochromatic
#5A151F #8B2030 #BD2C41 #D65063 #E28290
Accessibility & contrast
On white
5.83
#BD2C41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.60
#BD2C41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2C41
5.83:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2C41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2C41 | 1.00 | 5.83 | 3.60 | 5.83 |
| #FFFFFF | 5.83 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.83 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#565141
Deuteranopia (green-blind)
#7B703D
Tritanopia (blue-blind)
#D00035
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2c41; /* rgb */ color: rgb(189, 44, 65); /* oklch */ color: oklch(52.9% 0.180 18.4);
Tailwind
colors: {
custom: {
50: '#d97275',
500: '#bd2c41',
950: '#000000',
},
}SCSS
$custom: #bd2c41; $custom-light: #d97275; $custom-dark: #000000;
JSON
{
"hex": "#bd2c41",
"rgb": {
"r": 189,
"g": 44,
"b": 65
},
"hsl": {
"h": 351.31,
"s": 62.232,
"l": 45.686
},
"oklch": {
"l": 0.5291,
"c": 0.18011,
"h": 18.4
},
"luminance": 0.13002
}Semantic roles & 50–950 ramp
primary
#BD2C41
secondary
#7ACBBF
accent
#E5CE42
background
#FEF7F7
surface
#FDEDED
border
#D5C8C8
text
#160908
muted
#847B7B