#BD2C40#BD2C40

#BD2C40 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.9% C 0.180 H 18.8°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).

Color values

HEX	#BD2C40
RGB	rgb(189, 44, 64)
HSL	hsl(352, 62%, 46%)
HSV	hsv(352, 77%, 74%)
CMYK	cmyk(0%, 76.7%, 66.1%, 25.9%)
CIE-LAB	lab(42.75, 57.49, 24.54)
CIE-LCH	lch(42.75, 62.51, 23.11°)
OKLab	oklab(52.89% 0.1705 0.0582)
OKLCH	oklch(52.89% 0.18 18.8)
XYZ	xyz(22.8149, 12.9938, 6.1562)
Luminance	0.1299 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2C40 #2CBDA9

analogous

#BD2C88 #BD2C40 #BD602C

triadic

#BD2C40 #40BD2C #2C40BD

tetradic

#BD2C40 #88BD2C #2CBDA9 #602CBD

square

#BD2C40 #88BD2C #2CBDA9 #602CBD

split-complementary

#BD2C40 #2CBD60 #2C88BD

monochromatic

#5A151E #8B202F #BD2C40 #D65062 #E2828F

Accessibility & contrast

On white

5.84

#BD2C40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#BD2C40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2C40

5.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2C40	#FFFFFF	#000000	##FFFFFF
##BD2C40	1.00	5.84	3.60	5.84
#FFFFFF	5.84	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565140

Deuteranopia (green-blind)

#7B703C

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd2c40;
/* rgb */ color: rgb(189, 44, 64);
/* oklch */ color: oklch(52.9% 0.180 18.8);

Tailwind

colors: {
  custom: {
    50: '#d97274',
    500: '#bd2c40',
    950: '#000000',
  },
}

SCSS

$custom: #bd2c40;
$custom-light: #d97274;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2c40",
  "rgb": {
    "r": 189,
    "g": 44,
    "b": 64
  },
  "hsl": {
    "h": 351.724,
    "s": 62.232,
    "l": 45.686
  },
  "oklch": {
    "l": 0.52892,
    "c": 0.18014,
    "h": 18.8
  },
  "luminance": 0.1299
}

Semantic roles & 50–950 ramp

primary

#BD2C40

secondary

#7ACBC0

accent

#E5CF42

background

#FEF7F7

surface

#FDEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD2C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →