#BD2C3D#BD2C3D
#BD2C3D is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.8% C 0.180 H 20.0°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2C3D |
|---|---|
| RGB | rgb(189, 44, 61) |
| HSL | hsl(353, 62%, 46%) |
| HSV | hsv(353, 77%, 74%) |
| CMYK | cmyk(0%, 76.7%, 67.7%, 25.9%) |
| CIE-LAB | lab(42.70, 57.33, 26.31) |
| CIE-LCH | lch(42.70, 63.08, 24.66°) |
| OKLab | oklab(52.84% 0.1693 0.0618) |
| OKLCH | oklch(52.84% 0.18 20) |
| XYZ | xyz(22.7318, 12.9606, 5.7187) |
| Luminance | 0.1296 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 1.51
Lipstick Red
#C0022F
ΔE00 3.36
Cherry (survey)
#CF0234
ΔE00 3.56
Dull Red
#BB3F3F
ΔE00 3.75
Rose Red
#BE013C
ΔE00 4.09
Dusty Red
#B9484E
ΔE00 4.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2C3D #2CBDAC
analogous
#BD2C85 #BD2C3D #BD642C
triadic
#BD2C3D #3DBD2C #2C3DBD
tetradic
#BD2C3D #85BD2C #2CBDAC #642CBD
square
#BD2C3D #85BD2C #2CBDAC #642CBD
split-complementary
#BD2C3D #2CBD64 #2C85BD
monochromatic
#5A151D #8B202D #BD2C3D #D65060 #E2828D
Accessibility & contrast
On white
5.85
#BD2C3D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.59
#BD2C3D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2C3D
5.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2C3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2C3D | 1.00 | 5.85 | 3.59 | 5.85 |
| #FFFFFF | 5.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#57513C
Deuteranopia (green-blind)
#7B7039
Tritanopia (blue-blind)
#D00034
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2c3d; /* rgb */ color: rgb(189, 44, 61); /* oklch */ color: oklch(52.8% 0.180 20.0);
Tailwind
colors: {
custom: {
50: '#d97272',
500: '#bd2c3d',
950: '#000000',
},
}SCSS
$custom: #bd2c3d; $custom-light: #d97272; $custom-dark: #000000;
JSON
{
"hex": "#bd2c3d",
"rgb": {
"r": 189,
"g": 44,
"b": 61
},
"hsl": {
"h": 352.966,
"s": 62.232,
"l": 45.686
},
"oklch": {
"l": 0.52839,
"c": 0.18025,
"h": 20
},
"luminance": 0.12957
}Semantic roles & 50–950 ramp
primary
#BD2C3D
secondary
#7ACBC1
accent
#E5D242
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160908
muted
#847B7B