#BD2C35#BD2C35

#BD2C35 is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.7% C 0.181 H 23.1°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#BD2C35
RGB	rgb(189, 44, 53)
HSL	hsl(356, 62%, 46%)
HSV	hsv(356, 77%, 74%)
CMYK	cmyk(0%, 76.7%, 72%, 25.9%)
CIE-LAB	lab(42.58, 56.94, 31.01)
CIE-LCH	lch(42.58, 64.83, 28.57°)
OKLab	oklab(52.71% 0.1663 0.0709)
OKLCH	oklch(52.71% 0.181 23.1)
XYZ	xyz(22.5321, 12.8807, 4.6673)
Luminance	0.1288 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2C35 #2CBDB4

analogous

#BD2C7D #BD2C35 #BD6B2C

triadic

#BD2C35 #35BD2C #2C35BD

tetradic

#BD2C35 #7DBD2C #2CBDB4 #6B2CBD

square

#BD2C35 #7DBD2C #2CBDB4 #6B2CBD

split-complementary

#BD2C35 #2CBD6B #2C7DBD

monochromatic

#5A1519 #8B2027 #BD2C35 #D65058 #E28288

Accessibility & contrast

On white

5.87

#BD2C35 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#BD2C35 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2C35

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2C35	#FFFFFF	#000000	##FFFFFF
##BD2C35	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585134

Deuteranopia (green-blind)

#7C7030

Tritanopia (blue-blind)

#D00031

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #bd2c35;
/* rgb */ color: rgb(189, 44, 53);
/* oklch */ color: oklch(52.7% 0.181 23.1);

Tailwind

colors: {
  custom: {
    50: '#d9726c',
    500: '#bd2c35',
    950: '#000000',
  },
}

SCSS

$custom: #bd2c35;
$custom-light: #d9726c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2c35",
  "rgb": {
    "r": 189,
    "g": 44,
    "b": 53
  },
  "hsl": {
    "h": 356.276,
    "s": 62.232,
    "l": 45.686
  },
  "oklch": {
    "l": 0.5271,
    "c": 0.1808,
    "h": 23.1
  },
  "luminance": 0.12877
}

Semantic roles & 50–950 ramp

primary

#BD2C35

secondary

#7ACBC6

accent

#E5DB42

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD2C35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →