#BD2C34#BD2C34
#BD2C34 is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.7% C 0.181 H 23.4°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2C34 |
|---|---|
| RGB | rgb(189, 44, 52) |
| HSL | hsl(357, 62%, 46%) |
| HSV | hsv(357, 77%, 74%) |
| CMYK | cmyk(0%, 76.7%, 72.5%, 25.9%) |
| CIE-LAB | lab(42.57, 56.89, 31.59) |
| CIE-LCH | lch(42.57, 65.08, 29.04°) |
| OKLab | oklab(52.7% 0.166 0.0719) |
| OKLCH | oklch(52.7% 0.181 23.4) |
| XYZ | xyz(22.5094, 12.8716, 4.5474) |
| Luminance | 0.1287 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.07
Cardinal
#C41E3A
ΔE00 3.11
Lipstick Red
#C0022F
ΔE00 3.31
Cherry (survey)
#CF0234
ΔE00 3.61
Reddish
#C44240
ΔE00 4.46
Firebrick
#B22222
ΔE00 4.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2C34 #2CBDB5
analogous
#BD2C7C #BD2C34 #BD6D2C
triadic
#BD2C34 #34BD2C #2C34BD
tetradic
#BD2C34 #7CBD2C #2CBDB5 #6D2CBD
square
#BD2C34 #7CBD2C #2CBDB5 #6D2CBD
split-complementary
#BD2C34 #2CBD6D #2C7CBD
monochromatic
#5A1519 #8B2026 #BD2C34 #D65057 #E28287
Accessibility & contrast
On white
5.88
#BD2C34 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.57
#BD2C34 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2C34
5.88:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2C34 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2C34 | 1.00 | 5.88 | 3.57 | 5.88 |
| #FFFFFF | 5.88 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.88 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#585133
Deuteranopia (green-blind)
#7C702F
Tritanopia (blue-blind)
#D00031
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #bd2c34; /* rgb */ color: rgb(189, 44, 52); /* oklch */ color: oklch(52.7% 0.181 23.4);
Tailwind
colors: {
custom: {
50: '#da726b',
500: '#bd2c34',
950: '#000000',
},
}SCSS
$custom: #bd2c34; $custom-light: #da726b; $custom-dark: #000000;
JSON
{
"hex": "#bd2c34",
"rgb": {
"r": 189,
"g": 44,
"b": 52
},
"hsl": {
"h": 356.69,
"s": 62.232,
"l": 45.686
},
"oklch": {
"l": 0.52696,
"c": 0.1809,
"h": 23.4
},
"luminance": 0.12868
}Semantic roles & 50–950 ramp
primary
#BD2C34
secondary
#7ACBC6
accent
#E5DC42
background
#FEF7F6
surface
#FDEDEB
border
#D5C8C6
text
#160906
muted
#847B7A