#BD2B77#BD2B77

#BD2B77 is a mid, vivid pink. Relative luminance 0.139; OKLCH L 54.3% C 0.192 H 354.1°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD2B77
RGB	rgb(189, 43, 119)
HSL	hsl(329, 63%, 45%)
HSV	hsv(329, 77%, 74%)
CMYK	cmyk(0%, 77.2%, 37%, 25.9%)
CIE-LAB	lab(44.06, 62.24, -7.82)
CIE-LCH	lch(44.06, 62.73, 352.84°)
OKLab	oklab(54.32% 0.1912 -0.0199)
OKLCH	oklch(54.32% 0.192 354.1)
XYZ	xyz(25.1816, 13.8816, 18.8025)
Luminance	0.1388 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2B77 #2BBD71

analogous

#BA2BBD #BD2B77 #BD2B2E

triadic

#BD2B77 #77BD2B #2B77BD

tetradic

#BD2B77 #BDBA2B #2BBD71 #2B2EBD

square

#BD2B77 #BDBA2B #2BBD71 #2B2EBD

split-complementary

#BD2B77 #2EBD2B #2BBDBA

monochromatic

#591438 #8B2058 #BD2B77 #D74E95 #E280B3

Accessibility & contrast

On white

5.56

#BD2B77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD2B77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2B77

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2B77	#FFFFFF	#000000	##FFFFFF
##BD2B77	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485779

Deuteranopia (green-blind)

#717274

Tritanopia (blue-blind)

#CC194D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd2b77;
/* rgb */ color: rgb(189, 43, 119);
/* oklch */ color: oklch(54.3% 0.192 354.1);

Tailwind

colors: {
  custom: {
    50: '#d6739e',
    500: '#bd2b77',
    950: '#000000',
  },
}

SCSS

$custom: #bd2b77;
$custom-light: #d6739e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2b77",
  "rgb": {
    "r": 189,
    "g": 43,
    "b": 119
  },
  "hsl": {
    "h": 328.767,
    "s": 62.931,
    "l": 45.49
  },
  "oklch": {
    "l": 0.54317,
    "c": 0.19222,
    "h": 354.1
  },
  "luminance": 0.13878
}

Semantic roles & 50–950 ramp

primary

#BD2B77

secondary

#79CBA0

accent

#E69142

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2B77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →