#BD2B43#BD2B43
#BD2B43 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.9% C 0.181 H 17.4°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2B43 |
|---|---|
| RGB | rgb(189, 43, 67) |
| HSL | hsl(350, 63%, 45%) |
| HSV | hsv(350, 77%, 74%) |
| CMYK | cmyk(0%, 77.2%, 64.6%, 25.9%) |
| CIE-LAB | lab(42.70, 57.97, 22.61) |
| CIE-LCH | lch(42.70, 62.23, 21.31°) |
| OKLab | oklab(52.87% 0.1727 0.0542) |
| OKLCH | oklch(52.87% 0.181 17.4) |
| XYZ | xyz(22.8657, 12.9553, 6.6057) |
| Luminance | 0.1295 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.53
Rose Red
#BE013C
ΔE00 3.13
Ruby
#CA0147
ΔE00 3.63
Lipstick Red
#C0022F
ΔE00 4.54
Cherry (survey)
#CF0234
ΔE00 4.69
Lipstick
#D5174E
ΔE00 4.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2B43 #2BBDA5
analogous
#BD2B8C #BD2B43 #BD5C2B
triadic
#BD2B43 #43BD2B #2B43BD
tetradic
#BD2B43 #8CBD2B #2BBDA5 #5C2BBD
square
#BD2B43 #8CBD2B #2BBDA5 #5C2BBD
split-complementary
#BD2B43 #2BBD5C #2B8CBD
monochromatic
#591420 #8B2031 #BD2B43 #D74E65 #E28090
Accessibility & contrast
On white
5.85
#BD2B43 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.59
#BD2B43 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2B43
5.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2B43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2B43 | 1.00 | 5.85 | 3.59 | 5.85 |
| #FFFFFF | 5.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#555143
Deuteranopia (green-blind)
#7A703F
Tritanopia (blue-blind)
#CF0035
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2b43; /* rgb */ color: rgb(189, 43, 67); /* oklch */ color: oklch(52.9% 0.181 17.4);
Tailwind
colors: {
custom: {
50: '#d97276',
500: '#bd2b43',
950: '#000000',
},
}SCSS
$custom: #bd2b43; $custom-light: #d97276; $custom-dark: #000000;
JSON
{
"hex": "#bd2b43",
"rgb": {
"r": 189,
"g": 43,
"b": 67
},
"hsl": {
"h": 350.137,
"s": 62.931,
"l": 45.49
},
"oklch": {
"l": 0.52866,
"c": 0.18094,
"h": 17.4
},
"luminance": 0.12952
}Semantic roles & 50–950 ramp
primary
#BD2B43
secondary
#79CBBD
accent
#E6CB42
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B