#BD2A4D#BD2A4D
#BD2A4D is a mid, vivid red. Relative luminance 0.130; OKLCH L 53.0% C 0.182 H 12.9°. Best body text is #FFFFFF at 5.83:1 contrast (WCAG AA passes).
Color values
| HEX | #BD2A4D |
|---|---|
| RGB | rgb(189, 42, 77) |
| HSL | hsl(346, 64%, 45%) |
| HSV | hsv(346, 78%, 74%) |
| CMYK | cmyk(0%, 77.8%, 59.3%, 25.9%) |
| CIE-LAB | lab(42.78, 58.90, 16.51) |
| CIE-LCH | lch(42.78, 61.17, 15.66°) |
| OKLab | oklab(53% 0.1776 0.0408) |
| OKLCH | oklch(53% 0.182 12.9) |
| XYZ | xyz(23.1561, 13.0140, 8.3124) |
| Luminance | 0.1301 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 2.79
Rose Red
#BE013C
ΔE00 4.06
Lipstick
#D5174E
ΔE00 4.27
Dark Rose
#B5485D
ΔE00 5.18
Cardinal
#C41E3A
ΔE00 5.49
Raspberry (survey)
#B00149
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD2A4D #2ABD9A
analogous
#BD2A97 #BD2A4D #BD502A
triadic
#BD2A4D #4DBD2A #2A4DBD
tetradic
#BD2A4D #97BD2A #2ABD9A #502ABD
square
#BD2A4D #97BD2A #2ABD9A #502ABD
split-complementary
#BD2A4D #2ABD50 #2A97BD
monochromatic
#591424 #8B1F39 #BD2A4D #D74D6E #E37F97
Accessibility & contrast
On white
5.83
#BD2A4D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.60
#BD2A4D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD2A4D
5.83:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD2A4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD2A4D | 1.00 | 5.83 | 3.60 | 5.83 |
| #FFFFFF | 5.83 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.83 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#53524D
Deuteranopia (green-blind)
#797049
Tritanopia (blue-blind)
#CF0039
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #bd2a4d; /* rgb */ color: rgb(189, 42, 77); /* oklch */ color: oklch(53.0% 0.182 12.9);
Tailwind
colors: {
custom: {
50: '#d8727e',
500: '#bd2a4d',
950: '#000000',
},
}SCSS
$custom: #bd2a4d; $custom-light: #d8727e; $custom-dark: #000000;
JSON
{
"hex": "#bd2a4d",
"rgb": {
"r": 189,
"g": 42,
"b": 77
},
"hsl": {
"h": 345.714,
"s": 63.636,
"l": 45.294
},
"oklch": {
"l": 0.52995,
"c": 0.18218,
"h": 12.9
},
"luminance": 0.13011
}Semantic roles & 50–950 ramp
primary
#BD2A4D
secondary
#78CBB7
accent
#E7BF41
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160909
muted
#847B7B