#BD2A49#BD2A49

#BD2A49 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.9% C 0.182 H 14.7°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD2A49
RGB	rgb(189, 42, 73)
HSL	hsl(347, 64%, 45%)
HSV	hsv(347, 78%, 74%)
CMYK	cmyk(0%, 77.8%, 61.4%, 25.9%)
CIE-LAB	lab(42.70, 58.64, 18.89)
CIE-LCH	lch(42.70, 61.61, 17.86°)
OKLab	oklab(52.91% 0.176 0.0461)
OKLCH	oklch(52.91% 0.182 14.7)
XYZ	xyz(23.0192, 12.9592, 7.5913)
Luminance	0.1296 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2A49 #2ABD9E

analogous

#BD2A92 #BD2A49 #BD552A

triadic

#BD2A49 #49BD2A #2A49BD

tetradic

#BD2A49 #92BD2A #2ABD9E #552ABD

square

#BD2A49 #92BD2A #2ABD9E #552ABD

split-complementary

#BD2A49 #2ABD55 #2A92BD

monochromatic

#591422 #8B1F36 #BD2A49 #D74D6A #E37F94

Accessibility & contrast

On white

5.85

#BD2A49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#BD2A49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2A49

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2A49	#FFFFFF	#000000	##FFFFFF
##BD2A49	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545149

Deuteranopia (green-blind)

#797045

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd2a49;
/* rgb */ color: rgb(189, 42, 73);
/* oklch */ color: oklch(52.9% 0.182 14.7);

Tailwind

colors: {
  custom: {
    50: '#d8727b',
    500: '#bd2a49',
    950: '#000000',
  },
}

SCSS

$custom: #bd2a49;
$custom-light: #d8727b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2a49",
  "rgb": {
    "r": 189,
    "g": 42,
    "b": 73
  },
  "hsl": {
    "h": 347.347,
    "s": 63.636,
    "l": 45.294
  },
  "oklch": {
    "l": 0.52907,
    "c": 0.18193,
    "h": 14.7
  },
  "luminance": 0.12956
}

Semantic roles & 50–950 ramp

primary

#BD2A49

secondary

#78CBBA

accent

#E7C441

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD2A49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →