#BD2972#BD2972

#BD2972 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 54.0% C 0.192 H 356.1°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD2972
RGB	rgb(189, 41, 114)
HSL	hsl(330, 64%, 45%)
HSV	hsv(330, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 39.7%, 25.9%)
CIE-LAB	lab(43.69, 62.31, -5.29)
CIE-LCH	lch(43.69, 62.53, 355.15°)
OKLab	oklab(53.99% 0.1916 -0.0131)
OKLCH	oklch(53.99% 0.192 356.1)
XYZ	xyz(24.8182, 13.6228, 17.2389)
Luminance	0.1362 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2972 #29BD74

analogous

#BD29BC #BD2972 #BD2A29

triadic

#BD2972 #72BD29 #2972BD

tetradic

#BD2972 #BCBD29 #29BD74 #2A29BD

square

#BD2972 #BCBD29 #29BD74 #2A29BD

split-complementary

#BD2972 #29BD2A #29BCBD

monochromatic

#581335 #8B1E54 #BD2972 #D84B91 #E37DB0

Accessibility & contrast

On white

5.64

#BD2972 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD2972 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2972

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2972	#FFFFFF	#000000	##FFFFFF
##BD2972	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495674

Deuteranopia (green-blind)

#72716F

Tritanopia (blue-blind)

#CC114A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2972;
/* rgb */ color: rgb(189, 41, 114);
/* oklch */ color: oklch(54.0% 0.192 356.1);

Tailwind

colors: {
  custom: {
    50: '#d6729a',
    500: '#bd2972',
    950: '#000000',
  },
}

SCSS

$custom: #bd2972;
$custom-light: #d6729a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2972",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 114
  },
  "hsl": {
    "h": 330.405,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53987,
    "c": 0.19206,
    "h": 356.1
  },
  "luminance": 0.1362
}

Semantic roles & 50–950 ramp

primary

#BD2972

secondary

#77CBA1

accent

#E79540

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →